Remove Altruism and Helping Remove Marketing Remove Public and Nonprofit Management
article thumbnail

How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have a detailed marketing plan.

article thumbnail

How to be an authentic guiding sage for your donors

iMarketSmart

She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

4] The field of large sales is called Key or Strategic Account Management. One researcher states bluntly, “The objectives of salespeople are the opposite of the objectives of Strategic Account Managers.”[5]. Senior management resists giving influence or control to customers.”. Strategic Account Management isn’t either.

article thumbnail

How Restricted Gifts Can Actually Be a GOOD Thing — And Why You Should Embrace Them

iMarketSmart

When a charity manager gets to issue the instructions, it’s “unrestricted.” A gift restriction can help. Charity managers don’t like them. They can think, “The novice-donor is trying to take control from the expert-manager. What if a family member responded like a typical charity manager? It’s silly. It’s wrong.”.

article thumbnail

What Dr. James means when he recommends you harness the power of storytelling in major gifts fundraising

iMarketSmart

2] It might be external, public, and commercial. This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. It also helps deliver a donor experience worth that gift. Marketing Letters, 30 (1), 75-90. Read any novel.

article thumbnail

3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofit organizations.”[9]. But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? Public Choice, 169(3-4), 171-194; Katz, R.

article thumbnail

Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Suppose a friend asks for your help. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Often, it’s obvious. But it’s fine.

Values 89