Nonprofit Marketing Blog

DECEMBER 29, 2010

Over the past few weeks, I’ve been blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. As noted in previous posts, the book is packed with interesting findings for fundraisers and nonprofit marketing folks, but the content is in the form of academic research papers.

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Altruism and Helping Psychology Health Marketing 51

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It might have a detailed marketing plan.

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Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

Nonprofit Marketing Blog

DECEMBER 10, 2010

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. But that doesn’t happen either - there are limits to altruism. Today’s topic: research by Christopher Olivola, an editor of the book, on the so-called martyrdom effect.

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Altruism and Helping Participation and motivation Psychology Ethics 46

iMarketSmart

JUNE 12, 2023

2] This was not the transactional reciprocity of market exchange. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. It can show the ability and willingness to deliver transactionally unjustified help and protection.

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Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

NOVEMBER 7, 2022

This helps because we know, intuitively, when a story works. This also helps appeal to the widest range of donors. It not only helps get the big gift. It also helps deliver a donor experience worth that gift. Marketing Letters, 30 (1), 75-90. Backstory [Identification]. Setting [Cultivation]. Climax [Recognition].

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Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

JUNE 20, 2022

But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? International Journal of Psychoanalytic Self Psychology, 3 (1), 65-83. Political Psychology, 25 (4), 507-523; Miller, J.M, Explorations in political psychology. Psychology Press; Schwam-Baird, M.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] A good gift signals a “helpful reciprocity” relationship. This process repeatedly signals a helpful reciprocity social relationship. The previous social signals help build relationship. The tour and experiences help here as well. How complicated?

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Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

JUNE 6, 2022

A gift restriction can help. Story world: Restrictions help impact. Providing restricted gift options can help in two ways.[23] The fundraiser could just pick an amount, such as, “Would you consider a gift of $6,000 to help this program?”. This helps remind our counselors and clients that others care about their success.[28]

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Public and Nonprofit Management Altruism and Helping Culture Psychology 52

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. But he’s struggling.

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Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JULY 17, 2023

Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. Journal of Personality and Social Psychology, 33, 273- 280; Caporael, L. But he’s struggling.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

APRIL 24, 2023

4] Giving doesn’t help the donor. But it can help the donor’s genes. Giving is genetically helpful when, My Cost < (Their Benefit X Our Similarity). If a donor identifies with the factor, emphasizing it will help. Sharing similarities can help. It can help specific people. Natural origins In 1964, W.

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Race and Ethnicity Fundraising Fundraising Altruism and Helping 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. 8 Psychological Reasons Why People Give 1. Social Dynamics.

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Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132

iMarketSmart

JULY 24, 2023

This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. In Hamilton’s simple math,[7] a gift is genetically helpful when My Cost < (Their Benefit X Our Similarity). It is possible through reciprocal altruism.

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Psychology Public and Social Policy Altruism and Helping Public and Nonprofit Management 52