Nonprofit Marketing Blog

AUGUST 17, 2012

I have enormous respect for Jeff and his thought leadership, and so I asked him to answer that question for me. If donor gifts actually depress donations, does that mean that fundraising incentives like t-shirts, tote bags, and custom jerseys are not effective in getting participants to solicit gifts from their friends? Absolutely.

Altruism and Helping 86

Altruism and Helping Participation and motivation Psychology Recruitment 86

iMarketSmart

JULY 17, 2023

Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JULY 10, 2023

Giving helps “those people.” Sharing helps “us.” The gift helps those in another country rebuild after an earthquake. In contrast, reciprocal altruism is stable. This is altruism. This is reciprocal altruism. Meanwhile, the reciprocal altruism players will be sharing with each other. It’s not equal.

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Participants each get money. Philanthropy can help me decide. This might be helpful. If he benefits, he’ll probably help our shared group. They are motivational. It makes it harder to see the obvious.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52