Nonprofit Marketing Guide

DECEMBER 17, 2019

A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. The tips below will help your nonprofit create your UVP. This exercise may seem silly, but it is incredibly helpful. People buy these things for more nuanced reasons than pure altruism. This isn’t about spin.

Values 137

Values Altruism and Helping Production Nonprofits 137

The Agitator

AUGUST 16, 2009

Zach Bonner set out to help homeless kids in his area of Florida. More and more there is public recognition for youth fundraising and volunteerism, including valuable scholarships, leading some cynics to question the altruism involved. No doubt there are some kids who "do charity" to round out their college credentials.

Philanthropy 61

Philanthropy Altruism and Helping Volunteerism Volunteerism 61

iMarketSmart

JUNE 19, 2023

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

Altruism and Helping 52

Altruism and Helping Insurance Psychology Law 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Many people who donate to charity believe it’s important to help people in need.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132