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Creating a Unique Value Proposition for Your Nonprofit (Part 1)

Nonprofit Marketing Guide

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. The tips below will help your nonprofit create your UVP. Sean Kosofsky.

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17 Creative Giving Tuesday Ideas to Make a Difference

NonProfit Leadership Alliance

Giving Tuesday , celebrated globally on the first Tuesday after Thanksgiving, embodies the spirit of generosity and altruism. Setting the Stage: Understanding Giving Tuesday A History of Generosity In the wake of consumer-driven holidays like Black Friday and Cyber Monday, Giving Tuesday emerged as a beacon of hope and altruism.

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Shared Leadership’s Role in Piloting the Plane

NonProfit Leadership Alliance

It’s the crew that knows who is on board, what baggage they brought, their feelings about flying, and how to help people cope with turbulence.  When the Captain comes on the PA system to inform everyone about the flight plan, they often sound like ‘the adults’ in the Peanuts specials. What would their influence be? What was the purpose?

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How social sharing sparks ‘generational generosity’ for nonprofits 

Candid

That power of connection is also the driving force behind how people show up on social media platformsjoining groups and digital communities with shared values, locations, or interests. When your messaging speaks to a donors values and experiences, it creates an instant connection that inspires action. Not sure where to begin?

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10 Ways to Deliver Value to Your Major Donors and Planned Giving Prospects

iMarketSmart

So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. In other words, help each supporter feel like he or she is the hero in their own life story. By giving them ways to do just that, you’ll be delivering more value.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. They define “thank-you” gifts as low-value, non-monetary gifts offered to individuals who donate to the charity.

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Surviving Election Season: What Every Nonprofit Needs To Know Now

Bloomerang

In my lifetime, I’ve never seen candidates with more starkly different agendas, values, and ideologies. Beyond worrying about who will win, many fundraisers are also stressing over how to survive fundraising in an election season. As a fundraiser, this might worry you. It won’t, dear fundraiser. I can’t blame them.