Altruism and Helping, Fundraising and Social Action

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Altruism and Helping

Fundraising

Social Action

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

JULY 17, 2023

Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.

Psychology

Psychology Altruism and Helping Public and Nonprofit Management Fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. But it can help the group in another way. It comes from a moral identity.

Psychology

Psychology Public and Social Policy Altruism and Helping Public and Nonprofit Management

Webinars

The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

MORE WEBINARS

Nonprofit Leadership Zone

Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

Webinars

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