iMarketSmart

JUNE 5, 2023

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. It starts by connecting with identity.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

JUNE 6, 2022

Fundraising is story world. Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” When a charity manager gets to issue the instructions, it’s “unrestricted.” A gift restriction can help. Fundraising is story world: The power of un-restrictions.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Culture Insurance 52

iMarketSmart

JULY 17, 2023

Givers benefit from their enhanced public reputation. Givers get no benefit from their public reputation. Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. It helps the donor move to a “yes.”

Psychology 98

Psychology Altruism and Helping Public and Nonprofit Management Fundraising 98

iMarketSmart

JUNE 26, 2023

The noble dream Small nonprofits have needs. And besides, the struggling nonprofit is doing good things; it deserves a big gift. Suppose a friend asks for your help. The manager says, “Things are tight right now. The manager hesitates. It is now,” laughs the manager. Often, it’s obvious. But it’s fine.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89