iMarketSmart

JULY 31, 2023

Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. In fundraising, identifying with others is powerful. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. It helps you, but it costs me.

Altruism and Helping 52

Altruism and Helping Psychology Values Law 52

Nonprofit Marketing Blog

AUGUST 17, 2012

Many people wrote to say they agreed, and that the advice offered reflected their own experiences as fundraisers. This is good advice and recommended reading for all fundraisers! I should be upfront about my areas of expertise, as well as my gaps: I lead the country’s largest event fundraising firm.

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Altruism and Helping Participation and motivation Psychology Recruitment 86

iMarketSmart

MAY 17, 2024

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Altruism and Helping 52

Altruism and Helping Psychology Philanthropy Collaborations 52

iMarketSmart

JUNE 19, 2023

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I 3] But they are tricky.

Altruism and Helping 52

Altruism and Helping Insurance Psychology Law 52

iMarketSmart

JUNE 5, 2023

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. In fundraising, the same rules apply.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Fundraising Fundraising 52

iMarketSmart

FEBRUARY 22, 2016

According to an article in the Journal of Economic Psychology saying thank you can actually have a negative effect on your relationship with a supporter. The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. A letter from you.

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Altruism and Helping Participation and motivation Psychology Values 58

iMarketSmart

MAY 1, 2023

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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Altruism and Helping Law Psychology Food 52

iMarketSmart

FEBRUARY 6, 2023

More time can help. More time can help. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. Getting people to first predict their actions increases helping. 15] This also happens in fundraising. They can require more thought.

Psychology 52

Psychology Altruism and Helping Organizational Behavior Values 52

Lets Talk Nonprofit

OCTOBER 3, 2023

We talk about the importance of using data to help tell the story in your grant proposals. As a grant writer, use context to help your reader put the numbers in perspective. Comparisons can help paint a picture. Donor psychology studies support this theory of "one." So, what are some of the differences?

Altruism and Helping 52

Altruism and Helping Psychology Foundations Fundraising 52

Lets Talk Nonprofit

NOVEMBER 1, 2017

We talk about the importance of using data to help tell the story in your grant proposals. As a grant writer, use context to help your reader put the numbers in perspective. Comparisons can help paint a picture. Donor psychology studies support this theory of "one." Classy's Pocket Guide to Fundraising Psychology.).

Altruism and Helping 52

Altruism and Helping Psychology Foundations Fundraising 52

Clairification

SEPTEMBER 14, 2023

You must both: (1) focus inward , as you can’t help others unless you first help yourself, and (2) focus on the way you connect with others. In fact, in four decades of fundraising, I’ve found one constant in donors who remain loyal and passionate — they repeatedly tell me: “I get so much more out of this than I give.”

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Philanthropy Altruism and Helping Health Fundraising 62

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. It is possible through reciprocal altruism.

Psychology 52

Psychology Public and Social Policy Altruism and Helping Public and Nonprofit Management 52

iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.

Altruism and Helping 52

Altruism and Helping Fundraising Fundraising Public and Social Policy 52

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. This is different than helping those who aren’t in peril.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Nonprofit Marketing Blog

DECEMBER 10, 2010

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. But that doesn’t happen either - there are limits to altruism. Today’s topic: research by Christopher Olivola, an editor of the book, on the so-called martyrdom effect.

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Altruism and Helping Participation and motivation Psychology Ethics 46

Nonprofit Marketing Blog

DECEMBER 29, 2010

Over the past few weeks, I’ve been blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. As noted in previous posts, the book is packed with interesting findings for fundraisers and nonprofit marketing folks, but the content is in the form of academic research papers.

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Altruism and Helping Psychology Health Marketing 51

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

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Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] 5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? A good gift signals a “helpful reciprocity” relationship. Lead with a gift: A simple fundraising example Games and theory are fine.

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Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

JUNE 6, 2022

Fundraising is story world. Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” A gift restriction can help. Fundraising is story world: The power of un-restrictions. Fundraising is story world: The donor character in control. They didn’t want it.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Culture Psychology 52

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! In actual fundraising, they’re also rare. Philanthropy can help me decide.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JULY 10, 2023

Giving helps “those people.” Sharing helps “us.” The gift helps those in another country rebuild after an earthquake. In contrast, reciprocal altruism is stable. This is altruism. This is reciprocal altruism. Meanwhile, the reciprocal altruism players will be sharing with each other. It’s not equal.

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52

iMarketSmart

JUNE 26, 2023

Suppose a friend asks for your help. Even if you think it’s worth that much, that doesn’t help. Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! In actual fundraising, they’re also rare. Philanthropy can help me decide.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. 8 Psychological Reasons Why People Give 1. Social Dynamics.

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Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132