Nonprofit Marketing Blog

MARCH 29, 2013

But as someone working for a mission you know it’s something else—altruism. Grant focuses on workplace psychology and the effects of altruism in your career. Helping others, it seems, helps ourselves. (As Early in his career, Grant worked with a demoralized call center to show the positive effects of altruism.

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NonProfit Leadership Alliance

NOVEMBER 16, 2023

It’s the crew that knows who is on board, what baggage they brought, their feelings about flying, and how to help people cope with turbulence.  When the Captain comes on the PA system to inform everyone about the flight plan, they often sound like ‘the adults’ in the Peanuts specials. All of them. Make it a big deal.

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Bloomerang

DECEMBER 8, 2023

However, others may want to know about smaller giving donor segments, and whether they should receive gifts too — what we in fundraising call “premiums.” Donor premiums can be a smart part of your fundraising strategy. I’ll start there. Donor premiums Donor premiums are usually small gifts offered in exchange for donations.

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Nonprofit Marketing Guide

DECEMBER 17, 2019

A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. The tips below will help your nonprofit create your UVP. The tips below will help your nonprofit create your UVP. It is valuable for fundraising, brand strategy, and overall organizational communications.

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Nonprofit Tech for Good

DECEMBER 19, 2021

It sounds dystopian to some and it very well could be, but once you understand the concept and the emerging technology around it, as a nonprofit marketing and fundraising professional, you’ll also begin to understand its potential. Nonprofit warriors, champions, changemakers, and fundraisers are needed in the metaverse ASAP.

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Bloomerang

NOVEMBER 8, 2023

See hashtag #NationalPhilanthropyDay National Philanthropy Day in the United States dates back to the 1980s when it was conceived by Douglas Freeman, a professional fundraiser. The Association of Fundraising Professionals (AFP) played a significant role in promoting and organizing National Philanthropy Day activities. In the U.S.,

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Nonprofit Marketing Blog

AUGUST 9, 2012

Social norms are governed by values of community selflessness and altruism. When we are primed to give based on social norms, we donate because we want to make a difference and help others. They also discovered happier people help others more, and they give more. What do I mean by that? A positive mood makes you nicer!

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Nonprofit Tech for Good

FEBRUARY 16, 2013

Part of the reason is a commitment to altruism, but I also use (for lack of a better word) these 31 nonprofits to study how nonprofits are progressing in online fundraising, social media and mobile communications. Related Links: Webinar: Online Fundraising and e-Newsletters for Nonprofits. 10×10 Campaign.

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Fundraising Coach

SEPTEMBER 10, 2019

The holiday season inspires a certain sense of altruism. GivingTuesday is one of the most impactful days of the year for nonprofit fundraising, and the numbers are certainly there to back up these claims. There are a few strategies sure to help you in the process: Assess your nonprofit’s current fundraising abilities. .

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iMarketSmart

JULY 31, 2023

Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. In fundraising, identifying with others is powerful. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. It helps you, but it costs me.

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The Agitator

FEBRUARY 19, 2013

Just to keep the pot boiling here’s a follow-up on my Premiums, Crack Cocaine and Nonprofit Suicide post that spawned some helpful comments. In essence, the prospect of receiving a gift activated a feeling of selfishness which, in turn, reduced altruism and consequently cut the average donation.

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Nonprofit Marketing Blog

AUGUST 17, 2012

Many people wrote to say they agreed, and that the advice offered reflected their own experiences as fundraisers. This is good advice and recommended reading for all fundraisers! I should be upfront about my areas of expertise, as well as my gaps: I lead the country’s largest event fundraising firm.

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iMarketSmart

JUNE 19, 2023

Only friendship reciprocity can help. The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] Of course, these evolutionary theorists weren’t writing about major gifts fundraising. A simple example One fundraiser for a law school shared this story. “I 3] But they are tricky.

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iMarketSmart

JUNE 5, 2023

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. In fundraising, the same rules apply.

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iMarketSmart

MAY 17, 2024

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

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Clairification

SEPTEMBER 14, 2023

You must both: (1) focus inward , as you can’t help others unless you first help yourself, and (2) focus on the way you connect with others. In fact, in four decades of fundraising, I’ve found one constant in donors who remain loyal and passionate — they repeatedly tell me: “I get so much more out of this than I give.”

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Fundraising Coach

JULY 27, 2016

100% altruism. That’s why, as fundraising professionals, it’s a large part of our job to entice donors and incentivize giving. With a fundraising event, of course! Step 3: Choose a date, time, and venue for the fundraising event. Step 5: Promote your fundraiser online and offline. Take a peek at this helpful guide.

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iMarketSmart

FEBRUARY 25, 2015

So, find ways to make your supporters feel like they are part of your mission and making an impact and you will help them release dopamine and oxytocin. In other words, help each supporter feel like he or she is the hero in their own life story. Altruism is selflessness. Fundraising' LIKE THIS BLOG POST?

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iMarketSmart

MAY 1, 2023

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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iMarketSmart

JANUARY 27, 2016

Charity – Helping people in need. Charitable people – Help others in need. Philanthropists – Make charitable gifts that result in the creation of economic and social opportunity for individuals which, in turn, helps create a better society for everyone. They are attracting philanthropists to help guide them.

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iMarketSmart

NOVEMBER 7, 2022

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. The compelling fundraising challenge will make each link. Or why not just collect a list of fundraising tips and tricks? What’s the difference between good and bad fundraising? Good fundraising brings in big money. Story works.

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NonProfit Hub

JULY 27, 2021

Additionally, the change would help clarify the purpose and intention of what Brand Camp was meant to be and how it could help nonprofits. The goal was to increase the number of attendees and help grow the conference. The first 100 people to register received his book, which is still a popular read for those new to fundraising.

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Nonprofit Marketing Insights by GlobalOwls

AUGUST 28, 2023

Creative School Fundraising Ideas [+ AI Fundraising Idea Generator] Are you looking for Cool and Creative Fundraising Ideas for your School or University? Fundraising is exciting. Let’s help you set up a plan by sparking your creativity with a lineup of cool Fundraising ideas. That’s awesome.

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iMarketSmart

FEBRUARY 22, 2016

The researcher notes that gifts, in particular, “reduce feelings of altruism ” causing your expression of gratitude to backfire in your face. Can you help add to my list? . For instance, a gift of a mug with your logo might be rejected at first. The standard acknowledgement letter (of course). A letter from you.

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iMarketSmart

NOVEMBER 28, 2022

Want to start a fight in a fundraising comment section? 1] Another writes, “Fundraisers need to focus MORE on creating memories and moments with their donors … and LESS about hitting those wacky metrics or year-end goals.”[2]. Yes, they’re all talking about fundraising. But fundraising isn’t one thing. Fightin’ words.

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iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

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iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] 5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? A good gift signals a “helpful reciprocity” relationship. Lead with a gift: A simple fundraising example Games and theory are fine.

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iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. This is different than helping those who aren’t in peril.

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Fundraising Coach

SEPTEMBER 10, 2019

The holiday season inspires a certain sense of altruism. GivingTuesday is one of the most impactful days of the year for nonprofit fundraising, and the numbers are certainly there to back up these claims. There are a few strategies sure to help you in the process: Assess your nonprofit’s current fundraising abilities. .

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iMarketSmart

FEBRUARY 6, 2023

More time can help. More time can help. People tend to predict they will help. This prediction is higher than the actual help they would have given if asked immediately. Getting people to first predict their actions increases helping. 15] This also happens in fundraising. They can require more thought.

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NonProfit Hub

DECEMBER 10, 2014

Staffers must not stray the course to focus on “fundraising” versus “development.” Fundraising by definition is “an activity done to collect money by a charity, political party or school,” i.e. the Ice Bucket Challenge. Use this information to proactively help your donors reach out to others. Reynolds, Diane and Bhalla, Richa.

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Lets Talk Nonprofit

OCTOBER 3, 2023

We talk about the importance of using data to help tell the story in your grant proposals. As a grant writer, use context to help your reader put the numbers in perspective. Comparisons can help paint a picture. Want to learn more about how psychology factors into fundraising? Laura Rhodes can help.

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Lets Talk Nonprofit

NOVEMBER 1, 2017

We talk about the importance of using data to help tell the story in your grant proposals. As a grant writer, use context to help your reader put the numbers in perspective. Comparisons can help paint a picture. Want to learn more about how psychology factors into fundraising? Laura Rhodes can help.

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NonProfit Hub

NOVEMBER 9, 2016

For many people, the holiday season is also a time of charity and of helping others less fortunate. Just as retail has its big days leading up to the holidays (Black Friday, Cyber Monday, Super Saturday), altruism has #GivingTuesday on November 29, and we want to help you find #GivingTuesday success. Set Objectives .

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The Agitator

MAY 28, 2018

Penelope Burke’s Donor-Centered Fundraising. Ken Burnett’s Relationship Fundraising. How is your culture helping reach your mission (or sabotaging that effort)? A great intro to effective altruism. For the major gift fundraisers and those who want to create on-ramps to major gifts. Ed Catmull’s Creativity, Inc.

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Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. In this article, we will explore 18 tips to help non-profits achieve these goals. Understanding these motivations can help non-profit organizations create messaging that resonates with donors, increasing donor retention and lifetime value.

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iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

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