Creating a Unique Value Proposition for Your Nonprofit (Part 1)
Nonprofit Marketing Guide
DECEMBER 17, 2019
A UVP is created by private-sector marketing experts to help a business fine-tune its sales strategy. This is much harder for foundations). The tips below will help your nonprofit create your UVP. Ninety percent of the time, a nonprofit’s ideal audience for constructing a UVP statement is its potential donors/foundations.
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