Altruism and Helping Environmental Participation and motivation 
Getting Attention
JULY 16, 2015
Hope: Brains work on stories, and humorous stories activate altruism and hopefulness. Take the environmental movement—We need a new narrative focused on us people, rather than the planet. Relevance rules, and is the only path to empathy: Believe it or not, effective change is being motivated by Hollywood.
iMarketSmart
JULY 17, 2023
Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.
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