Altruism and Helping, Entrepreneurship and Fundraising

What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

MARCH 13, 2024

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). Less than one percent of major gifts are offered anonymously , not surprisingly, as fundraisers encourage public acts of charity.

Ethics

Ethics Public and Social Policy Universities Philanthropy

How transactional donor relationships kill generosity

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

Altruism and Helping

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management

Nonprofit Leadership Zone

What’s in a Name? The Ethics of Building Naming Gifts

How transactional donor relationships kill generosity

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