Deck The Halls With Donor Appreciation: Holiday Gifts To Donors
Bloomerang
DECEMBER 8, 2023
Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. In some cases, the extrinsic motivator — the premium — isn’t nearly good enough to match or exceed the intrinsic motivation, the altruism of giving.
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