The Power of Heroic Philanthropy: Understanding Donor Motivations
iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. But the game must change.
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