The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value
Nonprofit Megaphone
APRIL 17, 2023
For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.
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