Remove Altruism and Helping Remove Donor Motivation Remove Homelessness
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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

Only friendship reciprocity can help. It helps separate true friends from fair-weather friends. A simple answer Signals of helpful, social-emotional relationships encourage generosity. This helps to advance the donor’s hero story. They reserved the highest attractiveness ratings for men showing heroic altruism.

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Understanding Why People Give (hint: it’s not what you think!)

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Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Donors often respond to internal triggers that aren’t clear even to them.