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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”

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How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story

iMarketSmart

For example, it can enhance public reputation. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. But it can help the group in another way. It can support a shared pro-social code.[4] 1] But fundraising can do more.

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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

But they aren’t helpful as a short-term metric to guide behavior. Now, suppose we’re managing a group of social media “influencers.” The social media manager then shares the best metrics for managing “writers” and their “output.” Metrics can help, but only a little. This social/sharing world has different rules.

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Naming gifts provide donors with reputational and market value , what legal scholar William Drennan refers to as “ publicity rights ,” and beneficiary organizations and their constituents with financial and mission-driven value. In Judaism, the practice of tzedakah is an ethical duty to give in a just and merciful way to help those in need.

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