How Enhancing a Donor’s Moral Identity Can Advance their Donor Hero Story
iMarketSmart
JULY 24, 2023
Effective fundraising can deliver real value to donors. 1] But fundraising can do more. More precisely, it’s a pro-social code.[3] 3] Pro-social actions benefit the group. This gift may be simply an individual helpful act. But it can help the group in another way. It comes from a moral identity.
Let's personalize your content