iMarketSmart

MAY 17, 2024

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Altruism and Helping 52

Altruism and Helping Psychology Philanthropy Collaborations 52

Clairification

SEPTEMBER 14, 2023

You must both: (1) focus inward , as you can’t help others unless you first help yourself, and (2) focus on the way you connect with others. In fact, in four decades of fundraising, I’ve found one constant in donors who remain loyal and passionate — they repeatedly tell me: “I get so much more out of this than I give.”

Philanthropy 62

Philanthropy Altruism and Helping Health Fundraising 62

iMarketSmart

MAY 8, 2023

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

Altruism and Helping 52

Altruism and Helping Public and Social Policy Non-Profits Public and Nonprofit Management 52

iMarketSmart

MAY 22, 2023

1] This primal-giving game models reciprocal altruism.[2] 5] To play the game yourself, go to [link] Lead with a gift: Back to relationships So, how does game theory apply to real-world fundraising? A good gift signals a “helpful reciprocity” relationship. Lead with a gift: A simple fundraising example Games and theory are fine.

Altruism and Helping 52

Altruism and Helping Non-Profits Universities Participation and motivation 52

iMarketSmart

JUNE 6, 2022

Fundraising is story world. Lab experiments, field experiments, and academic theory agree: Fundraising lives in “story world,” not “commerce world.” A gift restriction can help. Fundraising is story world: The power of un-restrictions. Fundraising is story world: The donor character in control. They didn’t want it.

Public and Nonprofit Management 52

Public and Nonprofit Management Altruism and Helping Culture Insurance 52

Nonprofit Marketing Blog

AUGUST 17, 2012

Many people wrote to say they agreed, and that the advice offered reflected their own experiences as fundraisers. This is good advice and recommended reading for all fundraisers! I should be upfront about my areas of expertise, as well as my gaps: I lead the country’s largest event fundraising firm.

Altruism and Helping 86

Altruism and Helping Participation and motivation Psychology Recruitment 86

iMarketSmart

JULY 24, 2023

Effective fundraising can deliver real value to donors. 1] But fundraising can do more. This gift may be simply an individual helpful act. But it can help the group in another way. 4] The code dictates that group members help each other. It is possible through reciprocal altruism.

Psychology 52

Psychology Public and Social Policy Altruism and Helping Public and Nonprofit Management 52