Remove Altruism and Helping Remove Collaborations Remove Participation and motivation
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The next generation seeks social change from the ground up. Fundraisers need to adapt 

Candid

This preference implies that they don’t want to merely be viewed as passive donors but as active participants in creating change. NextGen is a collaborative generation who wants to be a part of something greater than themselves, so it’s no surprise that giving circles pique their interest.

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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

Giving helps “those people.” Sharing helps “us.” The gift helps those in another country rebuild after an earthquake. In contrast, reciprocal altruism is stable. This is altruism. This is reciprocal altruism. Meanwhile, the reciprocal altruism players will be sharing with each other. It’s not equal.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.

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Addressing Gaps in Brain Injury Care with a Holistic Approach

NonProfit Quarterly

Moreover, some people feel discouraged from seeking help. Studies show that resilience after TBI improves psychological adjustment and motivation; ongoing symptoms such as post-concussive syndrome, PTS(D), fatigue, and depression; quality of life; participation in jobs, education, leisure, and relationships. As Dr. Mary G.

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