Dr. James explains what happens when fundraising metrics go bad
iMarketSmart
NOVEMBER 28, 2022
Focusing on short-term financial numbers rather than customer need and value creation. But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. When metrics reflect a top-down distrust of fundraisers, they don’t help.[16] They’re about creating long-term value.
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