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Dr. James explains what happens when fundraising metrics go bad

iMarketSmart

But they aren’t helpful as a short-term metric to guide behavior. Metrics can help, but only a little. When metrics reflect a top-down distrust of fundraisers, they don’t help.[16] This is true across human cultures. Short-term, transactional behavior signals the absence of a mutual sharing or helping relationship.

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What’s in a Name? The Ethics of Building Naming Gifts

Stanford Social Innovation Review

Today, nonprofit fundraising and especially large capital campaigns emphasize naming opportunities to attract seven-, eight-, and nine-figure donations from high-net-worth individuals (HNWIs). In response, I returned to school to study fundraising and nonprofit sector leadership and their relationship to normative ethics.

Ethics 119