Remove Altruism and Helping Remove Children Remove Donor Motivation
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The Power of Heroic Philanthropy: Understanding Donor Motivations

iMarketSmart

In time of need, a friend would help. This happened even if the help could never be fully paid back. Getting unconditional help in a crisis is great. It can show the ability and willingness to deliver transactionally unjustified help and protection. This is different than helping those who aren’t in peril.

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Understanding Why People Give (hint: it’s not what you think!)

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Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some give because they want to help others. Donors often respond to internal triggers that aren’t clear even to them.