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In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. It’s saying, “We’re not here to help you!”
She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. She helps the donor finish the hero’s journey. Donors are attracted to this helpful, knowledgeable character.
For a human rights charity, it increased donations to mention that it “works in countries that have recently passed laws that harshly restrict nonprofitorganizations.”[9]. But increasing anger didn’t work if the gift just generally helped people. Does this mean that deadlines help? Finish the story. Not always.
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