The next generation seeks social change from the ground up. Fundraisers need to adapt
Candid
DECEMBER 3, 2024
According to Foundation Source’s survey on how Gen Z and Millennials view charitable giving, the next generation started giving at a young age—just 14 years old for the average Gen Zer—and they show continued interest in charitable activities. This is an ideal area for fundraisers to focus their efforts.
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