Remove Altruism and Helping Remove Charitable Organizations Remove Fundraising
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The next generation seeks social change from the ground up. Fundraisers need to adapt 

Candid

According to Foundation Source’s survey on how Gen Z and Millennials view charitable giving, the next generation started giving at a young age—just 14 years old for the average Gen Zer—and they show continued interest in charitable activities. This is an ideal area for fundraisers to focus their efforts.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?

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How transactional donor relationships kill generosity

iMarketSmart

In a scale, it might look like this: Helpful reciprocity Loved one (lover, spouse, close family) Friend Teammate Colleague Neighbor Community member Transactional reciprocity Customer Merchant Stranger Harmful reciprocity Competitor Enemy Relationship signals are reciprocity signals. This is nothing new in fundraising advice.

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. Thus, the fundraiser may also face a deadline. So, which works best in fundraising? The inciting incident.

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How to be an authentic guiding sage for your donors

iMarketSmart

This role can direct the fundraiser’s work. The fundraiser makes the call to adventure. She helps along each step of the journey. She introduces the hero to friends and allies that help. She provides magical weapons that help. She helps the donor start the hero’s journey. Appearing helpful is easy.

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Newsletter: NFL Player's Nonprofit Tries Sneak Play with Checkout Donations ; How Two Partners Celebrated a 20-Year Pact ; The Dangerous Rise of Charity Porn Content ??

Selfish Giving

Denver Broncos quarterback Russell Wilson's Why Not You Foundation is in hot water after a story published in USA Today reported that only 25 cents of every dollar the foundation raised went to charitable activities. How many shoppers in general will now conclude that all checkout fundraisers are scams? I suspect too many to count.