Remove Altruism and Helping Remove Charitable Contribution Remove Food
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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

Natural origins of giving: I am like them Altruism means I give away something valuable to help another. Most altruism in animals matches this model. How could natural selection lead to altruism? It helps you, but it costs me. Altruism is still costly. This opens the possibility for reciprocal altruism.

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Dr. James explains why sustainable giving starts by answering, “Do we have a shared future?”

iMarketSmart

Without this, reciprocal altruism fails. Capacity for reciprocity in nature: Strangers vs. neighbors In nature, reciprocal altruism starts with the same question: Do we have a shared future? (In Without this shared future, reciprocal helping disappears. Reciprocal altruism starts with this question: Do we have a shared future?