Remove Altruism and Helping Remove Associations Remove Fundraising
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Why You Should Never Feel Bad About Asking Someone To Give

Bloomerang

Do you ever worry about “intruding” before you send out a fundraising appeal ? It’s helpful to reconnect with all the benefits giving has to offer. 1989 study by behavioral economist James Andreoni : The concept of “warm-glow giving” – also called “impure altruism” because the giver gets something back — is introduced.

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Time To Celebrate: Nov. 15th Is National Philanthropy Day

Bloomerang

See hashtag #NationalPhilanthropyDay National Philanthropy Day in the United States dates back to the 1980s when it was conceived by Douglas Freeman, a professional fundraiser. The Association of Fundraising Professionals (AFP) played a significant role in promoting and organizing National Philanthropy Day activities.

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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

Some gifts may help reputation, while others won’t. This helps link the challenge to a victory. The gift helps my group. And it helps my standing within the group. Both of these help link the victory to an enhanced identity. Showing that “people like me make gifts like this” helps. It’s complicated.

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Dr. James explains why identifying with others is so powerful in a donor’s hero story

iMarketSmart

Effective fundraising starts with identity. Compelling fundraising story connects the donation story with the donor’s story. In fundraising, identifying with others is powerful. Natural origins of giving: I am like them Altruism means I give away something valuable to help another. It helps you, but it costs me.

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Cause Camp: From Humble Roots to Must-Attend Conference

NonProfit Hub

It all started twenty years ago when esteemed members of the Lincoln chapter of the American Marketing Association created a community project in 2001. The association offered a half-day seminar, “Marketing 101”, to nonprofit groups throughout the state of Nebraska. Ultimately, it will drive better attendance.”.

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The importance of expressing impact and gratitude in fundraising

iMarketSmart

The “one big thing” in fundraising is this: Advance the donor’s hero story. Biologists model reciprocal altruism with a game.[1] But it helps the other player more than it costs. In the game, expressing desire for a social, helpful-reciprocity relationship is meaningful. In fundraising, the same rules apply.

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Fundraising Events: The 10-Step Guide to Planning Your Own

Fundraising Coach

100% altruism. That’s why, as fundraising professionals, it’s a large part of our job to entice donors and incentivize giving. With a fundraising event, of course! Step 3: Choose a date, time, and venue for the fundraising event. Step 5: Promote your fundraiser online and offline. Take a peek at this helpful guide.