Why You Should Never Feel Bad About Asking Someone To Give
Bloomerang
JANUARY 18, 2022
Do you ever worry about “intruding” before you send out a fundraising appeal ? It’s helpful to reconnect with all the benefits giving has to offer. 1989 study by behavioral economist James Andreoni : The concept of “warm-glow giving” – also called “impure altruism” because the giver gets something back — is introduced.
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