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Programmatic Advertising for Nonprofits: The Ultimate Guide

NonProfit Leadership Alliance

Programmatic advertising introduces automation into the nonprofit marketing process, saving your team valuable time and resources it can reallocate elsewhere. To help you get started with programmatic advertising, we’ll explain the basics, why it’s useful, and tips for successful implementation. What Is Programmatic Advertising?

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Five Logical Places to Outsource Comms When You Have the Budget

Nonprofit Marketing Guide

Video Production. If you only need videos produced every now and then, it’s much more efficient and effective to farm it out to people with the right equipment who use all the video production software every day. Here’s why: Just like video production, it can get technical. Advertising. That’s easier.

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Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

Think the traditional 4 P’s of marketing: product, price, promotion and place. Product ties to cause. Place reaches consumers in an untraditional way and place with cause messages often supported by in-store point of purchase advertising. The cause tie helps the product and company to stand out in the crowded marketplace.

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Advertisements in a Responsive Online Magazine

Nonprofit Marketing Insights by GlobalOwls

Advertisements in a Responsive Online Magazine. I visit publishers quite regularly, and a question that is almost always asked is the following: ‘How do advertisements in digital magazines work?’ In this blog, I will explain the subject of Responsive Advertising. Advertisements in paper magazines are based on reach.

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Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Facebook Advertising Policies in a Nutshell. SoundCloud.

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Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

Check out these six innovative ideas that focus on your nonprofit’s relationship with your donors: Brand t-shirts and products. Brand t-shirts and products. Low-cost product fundraisers are an effective way to entice donors to give without breaking your budget. Strategize with social media. Host a thank-a-thon.

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New Logo? Don’t Forget to Update It Here

Nonprofit Marketing Guide

Many are obvious: Website template Email template Social media accounts – personal and organizational Business cards Letterhead Email signatures Advertising and marketing materials Any products, swag, or packaging you might use Building signage. But there are some other places you might not instantly think of.