What Is Donor Identification? Major Gift Fundraising Fundamentals Series
iMarketSmart
JULY 10, 2024
Learn more about why traditional identification methods like wealth screeners and RFM don’t work as well as advertised. But in the identification stage, that’s your goal – to weed out the people who have little chance of ever making a major gift, and to enable your best prospects to emerge from the masses. So what works better?
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