Nonprofit Marketing Guide

OCTOBER 15, 2020

Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. In fact, many nonprofits that promote and discuss Planned Giving with their donors report higher giving around their annual and major gift appeals. A former lawyer, he is also the host of Tony Martignetti Nonprofit Radio.

Marketing 317

Marketing Marketing Advertising Communication 317

Nonprofit Tech for Good

OCTOBER 18, 2024

In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions. AI Fundraising: The Power of Personalization and Precision AI fundraising is a game-changer for nonprofits looking to maximize donations through data-driven insights and personalized outreach.

Fundraising 103

Fundraising Fundraising Public and Nonprofit Management Values 103

Ann Green

MARCH 11, 2021

Your nonprofit website is a valuable tool for modern fundraising. As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones. Nonprofit website UX encompasses how users interact with your site. By Anne Stefanyk.

Advertising 228

Advertising Nonprofits Recruitment Marketing 228

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 184

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 184

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. Some challenges may be less tangible, such as cultural differences and values. As the CEO of a global organization, I have seen firsthand the power of global talent.

Health 239

Health Public and Social Policy Public and Nonprofit Management Civil Society 239

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. And as you go through the process, you have to diligently monitor to ensure everything is moving as it should.

Marketing 187

Marketing Marketing Finance Advertising 187

NonProfit Leadership Center

MAY 1, 2023

The M+R Benchmarks Study is an annual report that highlights the latest nonprofit data and trends in digital fundraising and marketing. The study looks at billions of emails and SMS messages, millions of website visits and thousands of social media posts from hundreds of nonprofits (215 in the most recent report to be exact).

Disaster Relief 203

Disaster Relief Advertising Nonprofit Leadership Poverty 203

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

A major value proposition of social media is its two-way interface. As the most popular social media platform for nonprofits, Facebook is a good platform to start with. Search back through their online archive of posts and other publications to ensure your values are aligned. Encourage volunteer-generated content.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

Nonprofit Marketing Insights by GlobalOwls

MARCH 4, 2021

How Can Nonprofits Benefit from Blogging. A special guest post from Ryan Biddulph to help nonprofits assess the value of running an active blog and interact with influencers. Learn how nonprofits can benefit from blogging. Bringing attention to your nonprofit may feel like a daunting task. Attract Targeted Traffic.

Energy 145

Energy Social Enterprise Social Enterprise Advertising 145

Selfish Giving

AUGUST 21, 2019

This commitment does not necessarily have to be cash, we would also consider a gift-in-kind value at the same levels.” “We However, it doesn't necessarily have to be just revenue, but we look at other factors like earned media, paid media, possible in kind values, etc. Is the company donating advertising? We ask for $25K.

Non-Profits 145

Non-Profits Advertising Values Nonprofits 145

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. There are two phases to develop a Nonprofit Digital Sponsorship: Phase 1: Identify Your Audience & Partner(s). Phase 2: Cost & Sponsorship Value.

Production 132

Production Values Nonprofits Advertising 132

Selfish Giving

JUNE 21, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] that is conducting a charitable sales promotion in which it will advertise that it is donating to Charity Corp. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Advertising Public and Social Policy Activism 147

Selfish Giving

APRIL 29, 2019

They include activities that are both common to the fundraising sector and unique to their nonprofit at the same time. In Catalist’s own 2018 Corporate Partnership Benchmarking Study , nonprofits reported that 85% of their annual revenue portfolio comes from their existing partners. Align Internally to Demonstrate Impact.

Activism 174

Activism Values Advertising Communication 174

Ann Green

NOVEMBER 16, 2022

Here’s what any nonprofit needs to know about Google Grant compliance. Google Grants have transformed the nonprofit marketing landscape. However, nonprofits must follow certain requirements to remain eligible. That’s why they require nonprofits to undergo an intricate vetting process and meet ongoing requirements.

Advertising 217

Advertising Management Marketing Marketing 217

Candid

JULY 16, 2024

We’re hearing from many nonprofit fundraisers that it’s harder than ever to drive revenue growth. What can be done to boost nonprofit fundraising in an election year? Donors in swing states are less likely to give to nonprofits in 2024 Conventional wisdom suggests that elections heighten donor engagement, a net positive for nonprofits.

Fundraising 111

Fundraising Fundraising Advertising Nonprofits 111

Get Fully Funded

MARCH 6, 2023

A very common “go-to” funding idea for small nonprofits is fundraising events. Here are three kinds of fundraising events that work for most nonprofits and how to choose the right one for you. You already know that every dollar counts in your nonprofit. So, what’s the RIGHT event for your nonprofit?

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For

Law 147

Law Advertising Non-Profits Charitable Organizations 147

Candid

NOVEMBER 10, 2022

So, what are nonprofits supposed to do about Twitter? Unfortunately, I can’t tell you what your nonprofit should do just yet. He recently held a meeting to detail what changes would occur for advertisers and will likely continue hosting these public forums.

Public and Nonprofit Management 132

Public and Nonprofit Management Nonprofits Advertising Energy 132

Nonprofit Marketing Insights by GlobalOwls

MAY 6, 2023

What are the best free Nonprofit SEO tools for 2023 Want to know what the best SEO tools are for nonprofits? If you run on a tight marketing budget it is hard to create brand awareness through paid advertisement, let alone buy one of those shiny marketing tools. One of them is based on the value of your link.

Nonprofits 145

Nonprofits Marketing Marketing Advertising 145

Bloomerang

SEPTEMBER 12, 2023

Nonprofits focused on the preservation of local journalism are being called to step up, and many of the country’s largest private foundations have announced $500 million in funding over five years to support them, an extraordinary initiative called Press Forward.

Advertising 114

Advertising Education Education Public Policy 114

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. to secure a lead [i.e., 1) Top bar opt-ins and links. At a cost of $13.99

Advertising 131

Advertising Marketing Marketing Values 131

NonProfit Leadership Alliance

MAY 23, 2024

Think back to when you first got your start in the nonprofit sector. You may have had experience as a donor or a volunteer before, but you had a lot to learn when you became a nonprofit professional. As much as you felt you had to learn at the beginning of your nonprofit career, you still have a lot to learn. Let’s get started.

Leadership 130

Leadership Nonprofits Retention Nonprofit Leadership 130

Top Nonprofits

JANUARY 22, 2024

Every nonprofit marketer’s dream is to go viral on social media and achieve maximum visibility for their cause, but with billions of users claiming space on the platforms, it’s easier said than done. While we explore the ins and outs of social media for nonprofits, remember that super-virality isn’t everything.

Advertising 101

Advertising Nonprofits Collaborations Marketing 101

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? Absolutely.

Public and Nonprofit Management 136

Public and Nonprofit Management Nonprofit governance and management Advertising Nonprofits 136

NonProfit Leadership Alliance

DECEMBER 6, 2022

When just about all events were canceled in 2020, nonprofits were forced to get creative with their fundraising efforts. In this article, we’ll go through 6 steps to plan an incredible virtual auction for your nonprofit. Live streaming software allows your nonprofit to provide the same benefits of an in-person event on a virtual level.

Nonprofits 130

Nonprofits Nonprofit Leadership Leadership Technology 130

Selfish Giving

JANUARY 27, 2021

Grocery chain Krogers is reviewing its list of nonprofit partners after it unwittingly supported a group that's "not aligned with the company's values." 4 ways to further your nonprofit career with continued learning. Super Bowl advertisers spend $5 million for 30 seconds. Share this article with him or her.

Advertising 130

Advertising Children Food Management 130

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Nonprofit Marketing Guide

DECEMBER 29, 2022

How to Write Faster: Tips for Nonprofit Communicators. Everywhere you look on your to-do list is something new that you need to write, whether for direct mail or email, newsletters, your website, social media, press releases, advertising, proposals. That’s a discount of $200 and an amazing value! And the truth is, IT NEVER WILL.

Advertising 130

Advertising Values Communication Marketing 130

Nonprofit Marketing Insights by GlobalOwls

MARCH 13, 2023

10 strategies to bootstrap your SEO for your Nonprofit Effective SEO strategies bring in a ton of valuable potential donors or customers, but how do you get the most out of SEO on a shoestring budget? This post is about how to scale your nonprofit/business/site/blog online, without a lot of resources available. It doesn’t matter.

Nonprofits 145

Nonprofits Non-Profits Advertising Marketing 145

Bloomerang

NOVEMBER 16, 2022

Starting a nonprofit is pretty straightforward, but preventing your dream from ending shortly after it begins is a lot harder. For new nonprofits, learning lessons the hard way is a luxury they can ill afford. Here’s a rundown of twelve areas new nonprofits need to focus on. . Recognize that you’re a small business.

Nonprofits 116

Nonprofits Collaborations Recruitment Management 116

Fundraising Coach

JUNE 22, 2023

According to the Nonprofit Times article : “More troubling is when these numbers are paired with earlier research from the Lilly School that showed just 5.4% As a sector, we have to change…” That’s why it is imperative nonprofit leaders learn how to talk to donors more effectively. Not because donors are better.

Nonprofits 110

Nonprofits Advertising Values Governance 110

Bloomerang

AUGUST 22, 2024

Today’s question comes from a nonprofit employee who wants advice on how to approach sponsorship giving levels without seeming pushy: Dear Charity Clairity, We are a small nonprofit. Quantify your value in a donor-centered way The fact this is your anniversary does not matter to sponsors – or to most any donors.

Advertising 114

Advertising Psychology Values Philanthropy 114

Ann Green

SEPTEMBER 29, 2021

During this period of social distancing, it’s been especially hard for nonprofits like yours to communicate and feel connected to your donors. Luckily, the pandemic brought about more effective technology, providing your nonprofit with new ways of doing things, and you can leverage these tools in your virtual donor appreciation efforts.

Public and Nonprofit Management 173

Public and Nonprofit Management Participation and motivation Values Communication 173

The Charity CFO

JULY 30, 2024

Originally in design and advertising, she decided that utilizing her skill sets to help people (and value helping people), was closer to what she wanted to do. So, Alyssia started looking for a career in the nonprofit space. Like most, Alyssia’s journey didn’t finish the way she started. Get the free guide!

Leadership 98

Leadership Poverty Manufacturing Culture 98

Bloomerang

MARCH 10, 2023

Today’s question comes from a nonprofit employee who wants advice on whether it’s okay to apply for a corporate grant and sponsorship at the same time: Is it okay to make an ask for a sponsorship (say, for an event) from a corporation AND separately to that corporation’s independent charitable foundation? What’s your geographic reach.

Homelessness 124

Homelessness Foundations Values Advertising 124

Bloomerang

MAY 30, 2023

is a question every nonprofit asks at some point. Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. Thankfully, providing something of value to potential donors doesn’t have to be complicated. And for good reason.

Advertising 119

Advertising Values Marketing Marketing 119

NonProfit Quarterly

SEPTEMBER 10, 2024

Image credit:Rayson Tan on Unsplash Below is a transcript, edited for length and clarity, of “Escaping Corporate Capture: Nonprofit Survival in a For-Profit World,” hosted by Opus 40 in Saugerties, NY, on July 26, 2024. Moderating the conversation are Caroline Crumpacker of Ultra Advising and Steve Dubb of Nonprofit Quarterly.

Public and Social Policy 123

Public and Social Policy Law Governance Nonprofits 123