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NonProfit PRO
FEBRUARY 9, 2022
Digital advertising and testing, often thought to be reserved for high-resourced organizations, can be done on an attainable scale for smaller grassroots organizations. They can benefit the most from outreach via programmatic advertising.
295 
NonProfit PRO
AUGUST 10, 2022
Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.
246 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NonProfit PRO
JUNE 2, 2022
Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.
246 
NonProfit PRO
MAY 19, 2022
Data Axle’s CTV advertising playbook is filled with best practices and tactics to help nonprofits get the most out of their CTV campaigns; and truly integrate CTV into a long-term, omnichannel strategy.
245 
NonProfit PRO
SEPTEMBER 14, 2023
There’s no sugarcoating it, it’s tough for nonprofits to break through the noise and create connections with new audiences. So, how can nonprofits capture that attention of potential donors? When creating a successful digital program today, it’s important to have a realistic understanding of the digital landscape.
289 
NonProfit PRO
MAY 26, 2022
It’s spring. Birds are chirping, flowers are growing, and television stations are airing more public service announcements (PSAs) than at any time in history.
258 
NonProfit PRO
NOVEMBER 15, 2024
Nonprofits must convey complex global issues in a way that connects with supporters. Video advertising provides an accessible, emotionally engaging way to do so.
130 
NonProfit Leadership Alliance
FEBRUARY 14, 2024
When it comes to nonprofit marketing , efficiency is key. Programmatic advertising introduces automation into the nonprofit marketing process, saving your team valuable time and resources it can reallocate elsewhere. What Is Programmatic Advertising? Why Is Programmatic Advertising Useful for Nonprofits?
130 
Bloomerang
AUGUST 29, 2022
Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” So… how does a nonprofit advertise successfully? . Create a layered advertising funnel.
132 
The Chronicle of Philanthropy
NOVEMBER 28, 2022
Some organizations have paused or reduced both advertising and communications over concerns about the changes that have occurred in the weeks since Elon Musk bought Twitter. By Sara Herschander.
332 
NonProfit PRO
JUNE 10, 2022
Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.
279 
Nonprofit Marketing Guide
APRIL 15, 2020
And who is better suited to share all three of those than a nonprofit? Here is the content they want to see the most: 49% of respondents want informative content 37% are looking for warm and happy content 33% want inspirational content. Here is the full breakdown on how people want to connect with brands: [link].
227 
NonProfit PRO
MAY 10, 2023
Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.
264 
Nonprofit Marketing Guide
MARCH 1, 2022
Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. For me, Communications are important for nonprofit organizations because help them to execute their mission. Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below. Can’t see the form?
287 
Nonprofit Marketing Guide
MAY 11, 2021
In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”
314 
NonProfit PRO
OCTOBER 25, 2022
the only free nonprofit platform integration to deliver insights, new prospects, and advertising tools at the touch of a button to any nonprofit platform customer. boodleAI announced the launch of boodle it!,
233 
NonProfit Leadership Alliance
APRIL 28, 2024
As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.
NonProfit PRO
APRIL 18, 2023
Managing successful paid advertising campaigns with tight budgets and limited resources can be challenging. Fortunately, there are several platforms with programs that offer exclusive resources to nonprofit organizations to help them further their mission.
264 
The Charity CFO
MARCH 12, 2025
If your nonprofit isnt engaging corporate partners, youre leaving money, volunteers, and long-term support on the table. But too many nonprofits miss out. Inside a Thriving Corporate Giving Program LAVIDGE , a Phoenix-based creative advertising agency, doesnt just write donation checks. The corporate world is changing.
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Nonprofit Marketing Guide
AUGUST 13, 2021
Let’s press our luck with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Want to start advertising on Instagram? Want to start advertising on Instagram? Let’s Debunk Myths and Misconceptions About Cybersecurity in Nonprofits. Register Now.
281 
Nonprofit Tech for Good
FEBRUARY 12, 2025
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful social media strategy. Statista ] 96% of nonprofits use Facebook Pages. Nonprofit Tech for Good Report ] On average, posts reach 1.4%
72 
Nonprofit Marketing Guide
NOVEMBER 8, 2018
You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics. But what’s in the middle?
210 
Nonprofit Marketing Guide
OCTOBER 29, 2021
Are you ready for some scary good articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have terrifying tales of cookies being destroyed, frighteningly helpful tips from Twitter on using video and scary stories nonprofits can tell around a campfire if you dare! Register Now.
234 
NonProfit PRO
MAY 9, 2023
Google Ad Grants for Nonprofits is a program that allows registered 501(c)(3) nonprofits up to $10,000 per month to spend on Google search advertising. Let’s learn how to register for Google Ad Grants and pick apart the biggest misconception about the program.
245 
NonProfit Leadership Alliance
JUNE 5, 2024
In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.
211 
Nonprofit Marketing Guide
JULY 29, 2021
Your nonprofit acknowledges that you can’t do it all as a comms team of one. Advertising. Here’s why: Advertising on both Google and Facebook has become so complicated with all the different formats and bidding that it’s nearly impossible to take a casual approach to it and still be successful. How about you?
309 
Bloomerang
OCTOBER 24, 2024
Most nonprofits rely on a few annual fundraising events to bring in much-needed donations and to raise awareness for their cause. No matter what event format your nonprofit is considering, you will need to take key event planning steps to make your fundraising event a success. Collect donations from event tickets/participation.
103 
Nonprofit Marketing Guide
OCTOBER 8, 2021
Exciting things are happening here, but I haven’t forgotten to collect the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising for you. It’s time for Mixed Links… Find out How Advertisers are Navigating iOS 14’s Mobile Tracking Changes. Nonprofit Training for You….
243 
NonProfit PRO
JUNE 27, 2023
Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.
264 
Nonprofit Marketing Guide
AUGUST 17, 2021
Last week we asked you what topics you’d like more training on in the coming year as we at Nonprofit Marketing Guide start working through our 2022 planning process. As you can see from the word cloud of responses, the job of a nonprofit communications director involves A LOT of different and disparate subjects.
290 
Nonprofit Marketing Guide
JANUARY 16, 2018
This one actually may make a big difference in how nonprofits use the networking site though. An Ambassador Program is simply a group of people who will talk about your nonprofit on their social networks, tagging your page, adding comments, and sharing your posts. Think about how you can use live streaming at your nonprofit.
Nonprofit Marketing Guide
JANUARY 3, 2019
In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Instead, here are the 27 communications tactics that are most useful for nonprofits. Paid advertising , including radio, TV, print, online, and outdoor. Mobile apps. Video and audio recordings.
219 
NonProfit PRO
MARCH 23, 2023
Health and happiness advertising agency Common Good has been granted B Corp status—a private certification of for-profit companies of social and environmental performance—by nonprofit B Lab.
246 
Nonprofit Marketing Guide
OCTOBER 15, 2024
You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).
201 
NonProfit Leadership Alliance
JULY 2, 2024
Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.
Bloomerang
JANUARY 14, 2025
Chances are, if youre a nonprofit professional, youre curious about how mobile giving can improve your nonprofits fundraising efforts. Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Well cover: What is mobile giving?
103 
Ann Green
MARCH 11, 2021
Your nonprofit website is a valuable tool for modern fundraising. As the focal point of almost all of your donor engagements , without your nonprofit website, you’d have trouble both recruiting new supporters and retaining current ones. Nonprofit website UX encompasses how users interact with your site. By Anne Stefanyk.
228 
NonProfit PRO
JUNE 27, 2023
Connected TV is a growing form of advertising for nonprofits that encompasses a variety of long-form video content played when you watch content through streaming providers. Let’s dive into the marketing funnel to learn how to drive donor awareness, engagement, and conversions using CTV.
244 
NonProfit PRO
MARCH 21, 2023
Applications are now being accepted for the 2023 McGuffin Grant, created by Chicago-based marketing and advertising agency McGuffin Creative Group, to help a 501(c)(3) nonprofit further its mission with $30,000 in creative services.
242 
Nonprofit Marketing Guide
JUNE 9, 2021
Running an advertising campaign? When you register for this webinar, you will also receive our weekly e- newsletter with nonprofit marketing tips and insights. The post [FREE WEBINAR] How to Raise Awareness for Your Cause appeared first on Nonprofit Marketing Guide. Are you being asked by your boss or board of directors to.
290 
Nonprofit Marketing Guide
NOVEMBER 7, 2018
It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?
192 Nonprofit Marketing Guide
DECEMBER 6, 2018
In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective.
209 
Nonprofit Marketing Guide
NOVEMBER 13, 2019
Or maybe you can’t photograph the real people you work with for whatever reason (privacy and safety being the main ones in the nonprofit world). Where does a busy nonprofit communicator get real and representative stock photography of people for free or at least reasonable fees? Make it a goal for your nonprofit.
276 
Nonprofit Marketing Guide
JULY 12, 2023
Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. However, if you do it all the right way, you will witness the blooming growth of your nonprofit’s impact. And as you go through the process, you have to diligently monitor to ensure everything is moving as it should.
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