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Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

I define cause marketing as a mutually beneficial business and nonprofit partnership that sees a company put the power of its brand and marketing behind the cause to generate profits for both. Place reaches consumers in an untraditional way and place with cause messages often supported by in-store point of purchase advertising.

Marketing 264
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.

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Research Your Keywords Before Applying to Google Grants

Nonprofit Marketing Guide

Does $9,500 or even $40,000 of advertising spend per month sound alluring? That is what Google is offering any non-profit willing to abide by a few guidelines, and learn how work with their Adwords system. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

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A Lesson on Listening… and Making More Money with Your Newsletter

Nonprofit Marketing Guide

Here’s Theresa’s take on some of our conversations about her newsletter — she describes it as a story on the value of listening, and how it made her newsletter more successful. This applies in every area of a non-profit communicator’s day-to-day. Guest Post by Theresa Casey of Kids Hope USA.

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Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For

Law 147
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Segregation Helped Build Fortunes. What Does Philanthropy Owe Now?

Stanford Social Innovation Review

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. And it worked.

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Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Click To Tweet.