Advertising Non-Profits Values 
Selfish Giving
APRIL 27, 2011
I define cause marketing as a mutually beneficial business and nonprofit partnership that sees a company put the power of its brand and marketing behind the cause to generate profits for both. Place reaches consumers in an untraditional way and place with cause messages often supported by in-store point of purchase advertising.
Nonprofit Tech for Good
MARCH 17, 2020
By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.
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Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 9, 2024
A non-profit organization may serve a good cause but that doesn’t mean top talented people will simply come to you for work. As a matter of fact, a non-profit employer must make an effort to convince talented people to work for their organization and showcase the true values of doing so.
Nonprofit Marketing Guide
SEPTEMBER 16, 2011
Does $9,500 or even $40,000 of advertising spend per month sound alluring? That is what Google is offering any non-profit willing to abide by a few guidelines, and learn how work with their Adwords system. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.
The Storytelling Nonprofit
JANUARY 9, 2025
When we work for and with non-profit organizations, its easy for us to see the value behind what our orgs do. With Auctrias tools and The Storytelling Non-Profits writing support , youll become a master at telling your organizations story with ease so you can crush your fundraising goals and make a difference!
Nonprofit Marketing Guide
OCTOBER 21, 2014
Here’s Theresa’s take on some of our conversations about her newsletter — she describes it as a story on the value of listening, and how it made her newsletter more successful. This applies in every area of a non-profit communicator’s day-to-day. Guest Post by Theresa Casey of Kids Hope USA.
Selfish Giving
DECEMBER 4, 2019
Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For
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