article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 4) Use broader targeting than you think. Get a budget of $500.

article thumbnail

12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. 1) You can get $10k per month in free advertising from Google. 11) Don’t advertise on competitor brand names. 2) It’s one of the easiest grants to get.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It

Nonprofit Marketing Insights by GlobalOwls

Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. When it comes to non-profit businesses, the main goal is a specific social cause instead of a monetary profit. Digital marketing can be useful to non-profits in increasing their mass following and raising awareness.

article thumbnail

Cause Marketing vs. Sponsorship – What’s the Difference?

Selfish Giving

I define cause marketing as a mutually beneficial business and nonprofit partnership that sees a company put the power of its brand and marketing behind the cause to generate profits for both. Place reaches consumers in an untraditional way and place with cause messages often supported by in-store point of purchase advertising.

Marketing 264
article thumbnail

Research Your Keywords Before Applying to Google Grants

Nonprofit Marketing Guide

Does $9,500 or even $40,000 of advertising spend per month sound alluring? That is what Google is offering any non-profit willing to abide by a few guidelines, and learn how work with their Adwords system. Google Grants is a tool non-profits can utilize in order to place ads within Google search results.

article thumbnail

Day in the Life of a Nonprofit Communicator – Libni Sanjurjo

Nonprofit Marketing Guide

After Hurricane María, I started to work as Communications Officer for the Puerto Rico Community Foundation, where I’m in charge of social media, web page, advertising, internal communications as publications, emails marketing, and multimedia, and relations with media outlets, among other tasks.

article thumbnail

Fundraising from Out-of-State? An Update on Registration Issues

Nonprofit Marketing Guide

Under these laws-which, sadly, differ in each state-your non-profit must have approval before it can conduct its solicitations. In some states, like Florida, Arizona and Pennsylvania, there are criminal penalties with fines for non-compliance. mail or advertisements to induce their residents to your Donate Now button.