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How To Market Your Planned Giving Program

Nonprofit Marketing Guide

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

Marketing 317
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6 Ways to Get More Value Out of Your Next Press Release

Nonprofit Marketing Guide

Same goes for daily papers and TV stations in mid-size to large markets. Also don’t forget about local radio for paid advertising if it would be relevant. Of course, everyone wants to land in the Wall Street Journal or New York Times , but the competition is fierce.

Values 255
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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” So… how does a nonprofit advertise successfully? . Create a layered advertising funnel.

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Beyond Dollars and Cents: Creating a Winning Nonprofit Marketing Budget

Nonprofit Marketing Guide

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 187
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9 Essential Nonprofit Management Skills & Development Tips

NonProfit Leadership Alliance

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

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4 Strategies for Mobilizing Volunteers on Social Media

Marketing for the Modern Nonprofit

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

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Strategic Nonprofit Growth: Navigating the 7 Stages

NonProfit Leadership Alliance

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication.