NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 244

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 244

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers.

Marketing 243

Marketing Marketing Collaborations Public and Nonprofit Management 243

Nonprofit Marketing Guide

NOVEMBER 8, 2018

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. .

Communication 211

Communication Public and Nonprofit Management Advertising Nonprofits 211

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 233

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 233

Selfish Giving

JANUARY 21, 2009

Most of them come from marketing, advertising and public relations. They all see opportunity in cause marketing, and they’re right. So how do you get a cause marketing job in Boston? (I Cause marketing jobs aren’t so much born as they are made. Get experience in cause marketing.

Marketing 180

Marketing Marketing Public and Nonprofit Management Children 180

Nonprofit Marketing Guide

JANUARY 16, 2018

This one actually may make a big difference in how nonprofits use the networking site though. For those of us who have seen declining organic reach for a while now, this might just seems like a nail in the coffin for organic marketing via Facebook Pages. Naturally, we LOVE this kind of word-of-mouth marketing!

Public and Nonprofit Management 208

Public and Nonprofit Management Advertising Nonprofits Communication 208

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector.

Marketing 195

Marketing Marketing Participation and motivation Advertising 195

Nonprofit Marketing Guide

NOVEMBER 3, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Tell us what you do in a typical day as a nonprofit communications pro. Want to be featured in this series? I check email throughout the day.

Communication 210

Communication Public and Nonprofit Management Nonprofits Advertising 210

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. At Vital Strategies, we consider our global diversity to be our strength, and a powerful asset in our mission to reimagine public health for everyone. Did you enjoy this story?

Health 264

Health Public and Social Policy Public and Nonprofit Management Culture 264

Nonprofit Marketing Guide

MARCH 16, 2015

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Marketers, Fundraisers, etc – We Need More Days! Tell us what you do in a typical day as a nonprofit communications pro. Day in the Life Nonprofit Communications'

Communication 205

Communication Public and Nonprofit Management Education Education 205

Nonprofit Marketing Guide

SEPTEMBER 8, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tell us what you do in a typical day as a nonprofit communications pro. Rebecca DeLuca is a Marketing and Communications Intern at the Boston University School of Social Work.

Communication 206

Communication Public and Nonprofit Management Universities Nonprofits 206

Selfish Giving

DECEMBER 6, 2010

Before I get to my review of Breakthrough Nonprofit Branding (BNB) go now and learn more about the contest the authors are hosting for nonprofits. To help put the book’s teachings into practice, the authors are launching a contest for nonprofits based in North America. Breakthrough Nonprofit Branding has a lot of good answers.

Food 198

Food Nonprofit governance and management Public and Nonprofit Management Nonprofits 198

Nonprofit Marketing Guide

SEPTEMBER 17, 2015

That’s why I’m surprised that one of the nonprofit world’s smartest marketing minds is choosing to play defense with his new effort to improve the way the media covers nonprofits. The Red Cross has a checkered history when it comes to managing large-scale disaster response. And it certainly doesn’t work for charities.

Public and Nonprofit Management 195

Public and Nonprofit Management Nonprofits Advertising Philanthropy 195

Nonprofit Marketing Guide

AUGUST 5, 2014

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people. I’m not as pessimistic as Maddie.

Advertising 193

Advertising Public and Nonprofit Management Marketing Marketing 193

Nonprofit Marketing Guide

NOVEMBER 30, 2023

Agencies of record can also be the single agency allowed to purchase and manage advertising on behalf of a client. Your nonprofit can create b-roll and make it available to news organizations to supplement what they record on their own. These terms are often used interchangeably in the nonprofit sector.

Public and Nonprofit Management 225

Public and Nonprofit Management Children Advertising Activism 225

Nonprofit Marketing Guide

OCTOBER 17, 2016

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Tell us what you do in a typical day as a nonprofit communications pro.

Communication 179

Communication Public and Nonprofit Management Universities Advertising 179

Nonprofit Marketing Guide

JULY 26, 2016

Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Marketing your fundraising event is a necessity to attract attendees. But the marketing process can feel overwhelming, especially since every detail matters when it comes to receiving donations. Guest Post by Kerri Moore of Booster.

Marketing 118

Marketing Marketing Fundraising Fundraising 118

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Things to Consider Before Hiring a Digital Marketing Agency. Traditionally, marketing was done to advertise the business. Digital marketing is becoming more popular as time passes. This marketing can be done by a single experienced person, although agencies are preferable. It has had little influence in the past.

Marketing 139

Marketing Marketing Public and Nonprofit Management Advertising 139

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. See how your nonprofit can attract top talent and grow together. After all, it’s a fierce competition on the employment market for both non-profit and for-profit organizations. In fact, between 2014 and 2015, 62.8

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Nonprofit Marketing Insights by GlobalOwls

JANUARY 1, 2021

Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]. Nonprofits, NGOs, Social Enterprise also need to create and manage a strong brand. You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Branding is all about your public image.

Public and Nonprofit Management 145

Public and Nonprofit Management Social Enterprise Social Enterprise Nonprofits 145

Ann Green

OCTOBER 12, 2016

Low-cost fundraising isn’t just about saving your nonprofit some extra cash. T-shirts are one of the most effective products, but there are plenty of options that can suit your organization’s needs, whether it be a school, church, or traditional nonprofit. Promote your nonprofit by wearing the shirt and spreading the word.

Fundraising 228

Fundraising Fundraising Advertising Production 228

Nonprofit Megaphone

AUGUST 6, 2024

50 Nonprofit Marketing Ideas Are you a nonprofit looking for creative ways to thrive and grow but feel limited by a small budget? Perhaps you are a large nonprofit seeking to function and market more efficiently. As a nonprofit, you exist for the good of those in need. If so, this list is for you!

Marketing 98

Marketing Marketing Public and Nonprofit Management Nonprofits 98

Bloomerang

APRIL 11, 2023

Volunteers are integral to nonprofit organizations’ day-to-day operations. Without these dedicated supporters, many nonprofits would struggle to reach their annual goals. That’s where volunteer management software comes in. Your volunteer management system can facilitate more streamlined volunteer engagement and communication.

Management 104

Management Recruitment Public and Nonprofit Management Nonprofits 104

Nonprofit Marketing Guide

JANUARY 18, 2012

Guest Post by Sherry Kirschenbaum, Media Manager at United Jewish Communities of MetroWest NJ. As senior writer/media manager at United Jewish Communities of MetroWest NJ (also known as UJC MetroWest), I am using the “mother” of all calendars, Chase’s Calendar of Events , to drive content for our monthly e-newsletter.

Leadership 165

Leadership Management Advertising Health 165

Bloomerang

MARCH 30, 2023

Effective volunteer management vital to an organization’s day-to-day operations, meaning nonprofits need to invest in smart volunteer management practices to reduce administrative overhead and increase volunteer retention. Here’s what to expect: What is volunteer management? What is volunteer management?

Management 110

Management Nonprofit Administration and Development Recruitment Public and Nonprofit Management 110

Fundraising Coach

MARCH 18, 2013

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I So I asked her if she’d write a post on how nonprofits can use them effectively. Three Ways Nonprofits Can Use Promotional Products Effectively. Public events. I call it schwag.) by Elaine Fogel.

Production 111

Production Advertising Public and Nonprofit Management Retention 111

Marketing for the Modern Nonprofit

JANUARY 31, 2025

Most nonprofits know how to capitalize on periods of elevated giving throughout the year, such as cause months, Giving Tuesday , and the year-end season. When nonprofits want to grow their capacity or take on large projects, they need consistent, reliable revenue. Set out shoe collection and marketing materials.

Social Enterprise 59

Social Enterprise Social Enterprise Fundraising Fundraising 59

Getting Attention

OCTOBER 27, 2014

Post YOUR open nonprofit marketing and communications positions here. Assistant Editor & Senior Director, Business Development and Marketing Arabella Advisors, LLC (Washington, D.C./Flexible). Communications/Marketing Director Climate Change/Greenhouse Gas Organization (San Francisco, CA). Portland, OR).

Nonprofit Administration and Development 68

Nonprofit Administration and Development Public and Nonprofit Management Marketing Marketing 68

Selfish Giving

MARCH 8, 2023

I'm basing my post today on a great article written by Joshua Nite at Top Rank Marketing. He shared this quote: “Advertising is not persuasion, it is publicity. I get this question a lot from managers: "Joe, what kind of things should I be tracking from my partnership sales team?" Marketing Your Cause 1.

Public and Nonprofit Management 130

Public and Nonprofit Management Marketing Marketing Production 130

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits.

Public and Nonprofit Management 144

Public and Nonprofit Management Nonprofits Activism Advertising 144

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ?

Public and Nonprofit Management 144

Public and Nonprofit Management Nonprofit governance and management Advertising Nonprofits 144

Nonprofit Marketing Guide

SEPTEMBER 26, 2017

” ~ Michelle Fleming, Manager, PR and Marketing, Tryon Fine Arts Center. Where and how to advertise. Every aspect of your job, as it is intended to be public and visible, will get comments. ” ~ Kimberly Burkard, Marketing Director, Sonnenberg Gardens & Mansion State Historic Park . You name it.

Communication 136

Communication Advertising Management Marketing 136

Nonprofit Tech for Good

SEPTEMBER 6, 2022

Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns. Knowing basic HTML is a must-have skill for digital marketers and fundraisers. Websites & Email. Social Media.

Public and Nonprofit Management 140

Public and Nonprofit Management Collaborations Nonprofits Management 140

Getting Attention

MAY 7, 2013

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Campaign Communications Manager , Free Press (Florence, MA). Digital Director , New Hampshire Public Radio (Concord, NH). Marketing Coordinator , Autism Treatment Center of America (Sheffield, MA).

Marketing 69

Marketing Marketing Public and Nonprofit Management Associations 69

Fundraising Coach

JANUARY 17, 2025

Planning events is essential for nonprofits, whether youre raising funds, building awareness, or forging new community connections. By understanding the most common obstacles and how to overcome them, your nonprofit can host events that not only meet your goals but also inspire and engage your community.

Public and Nonprofit Management 52

Public and Nonprofit Management Nonprofit Administration and Development Management Technology 52

Getting Attention

MAY 28, 2013

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Advertising Manager/Account Exec , Donor Digital (Washington DC or Berkley, CA). Chief Marketing Officer , Conservation International. Nonprofit Marketing Jobs—May 20, 2013.

Marketing 66

Marketing Marketing Public and Nonprofit Management Advertising 66

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Most nonprofits struggle to produce a compelling monthly print newsletter or core website. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93