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It tested four online advertisements for a children’s charity.[19] framed messages in charity advertising: Meta?analytic framed appeals do not differ significantly on persuasiveness in charity advertising.”). [17] Journal of Promotion Management, 27 (1), 177-209. [20] It’s problem then it’s solution. framed and loss?framed
framed appeals do not differ significantly on persuasiveness in charity advertising.”. OrganizationalBehavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. Management Science, 53, 1659-1674 ; Tversky, A., & Kahneman, D. framed messages in charity advertising: Meta?analytic framed and loss?framed
Advertise for an entry-level “event coordinator” and also for an entry-level “fundraiser” with identical pay. Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. OrganizationalBehavior and Human Decision Processes, 137 , 112-122. [8] Event work is urgent.
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