How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More
iMarketSmart
APRIL 18, 2022
framed appeals do not differ significantly on persuasiveness in charity advertising.”. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. Management Science, 53, 1659-1674 ; Tversky, A., & Kahneman, D. framed messages in charity advertising: Meta?analytic framed and loss?framed
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