Nonprofit Marketing Guide

AUGUST 17, 2021

Last week we asked you what topics you’d like more training on in the coming year as we at Nonprofit Marketing Guide start working through our 2022 planning process. Social media (including Instagram Stories, LinkedIn, and Twitter), gaining followers, engagement, and advertising on social platforms. Trends and what’s next.

Advertising 292

Advertising Communication Marketing Marketing 292

The NonProfit Times

DECEMBER 4, 2024

More than a third (36%) of all programmatic advertising revenues came from giving in the four days before GivingTuesday, said Adva Priso, chief digital strategy officer of Moore, refencing the firm’s client data. We have surpassed those numbers by more than a half million dollars,” said Danielle Byrd, program manager – CFC national marketing.

Advertising 130

Advertising Public and Nonprofit Management Culture Health 130

Nonprofit Marketing Guide

FEBRUARY 3, 2023

Ready for the most helpful articles, posts, and tips for nonprofit marketers? Now let’s talk Project Collaboration: The Key to Successful Project Management (and Happy Teams) Selfish Giving suggests using an emoji identity in the subject line to make it easier to identify your emails. Is love in the air?

Marketing 195

Marketing Marketing Advertising Nonprofits 195

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

Marketing 195

Marketing Marketing Participation and motivation Advertising 195

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”

Communication 315

Communication Public and Nonprofit Management Nonprofits Advertising 315

Nonprofit Marketing Insights by GlobalOwls

JANUARY 5, 2023

Advertisements in a Responsive Online Magazine. I visit publishers quite regularly, and a question that is almost always asked is the following: ‘How do advertisements in digital magazines work?’ In this blog, I will explain the subject of Responsive Advertising. Advertisements in paper magazines are based on reach.

Advertising 96

Advertising Production Marketing Marketing 96

Nonprofit Fixer

NOVEMBER 5, 2024

If one organization anticipates a leadership change they can consider managing succession through a merger. Information in our market suggested that the scale an organization needed to be able to sustain itself in the future was $100 million. Managing fears and figuring out the final organizational chart are big hurdles.

Nonprofit Organizations 111

Nonprofit Organizations Nonprofit Organizations Non-Profits Nonprofits 111

Nonprofit Marketing Guide

NOVEMBER 8, 2018

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . It can include everything from free flyers posted on bulletin boards to paid advertising in print and remarketing ads on social media.

Communication 211

Communication Public and Nonprofit Management Advertising Nonprofits 211

Selfish Giving

JANUARY 8, 2020

Burger King Teaches You How to Do Cause Marketing Wrong 4. How to Leverage Influencer Marketing: A Guide to Take Your Organization's Awareness to the Next Level 6. Corporate Partnerships & The Law: Advertising Disclosures 9. The UK team at Remarkable Partnerships shares five resolutions for corporate partnership managers. #2

Management 130

Management Marketing Marketing Law 130

Nonprofit Marketing Guide

MARCH 1, 2022

During that long period, I added new skills to my career as a hard-news journalist, making multimedia reports and managing the website and social networks of the newspaper. So, I do my part and wait for input and approval, while starting another task related to social media, web page, internal communications, advertising, or public relations.

Communication 287

Communication Public and Nonprofit Management Nonprofit governance and management Non-Profits 287

Bloomerang

OCTOBER 24, 2024

Bloomerang Volunteer offers a volunteer management solution that can be used for both day-to-day programs and events, which offers nonprofits the ability to manage all their volunteers in one place. 6) Market Your Event. Advertising is a key step for any nonprofit event. What promotional materials will you be using?

Recruitment 105

Recruitment Nonprofits Management Food 105

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. What Is Our Plan for Success?

Public and Social Policy 244

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 244

NonProfit Leadership Alliance

JUNE 5, 2024

Implementing digital collaboration tools, custom knowledge management systems , and online learning platforms can facilitate communication, information sharing, and collaboration across generations and geographies. About the Author: Michael Ash is a seasoned marketing and nonprofit professional with over 15 years of experience.

Collaborations 245

Collaborations Public and Nonprofit Management Culture Leadership 245

Nonprofit Tech for Good

OCTOBER 22, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. From a list of 32 digital marketing and fundraising tools, survey respondents were asked to select the 10 they found most effective.

Marketing 129

Marketing Marketing Fundraising Fundraising 129

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Marketing 167

Marketing Marketing Public and Social Policy Values 167

Nonprofit Marketing Insights by GlobalOwls

MAY 6, 2023

Online Marketing Tools for Nonprofits Should Use in 2023 Work smarter and grow your nonprofit with these digital marketing tools. The following digital marketing tools will help you to work smarter and grow at a faster pace. Create better marketing copy faster than ever before with StoryLab.ai’s Marketing Copy Generators.

Marketing 145

Marketing Marketing Non-Profits Nonprofits 145

Nonprofit Marketing Guide

MARCH 9, 2022

We had a marketing team nearing 30 people, our own in-house print shop, photo studio, plentiful project budgets, and regular tech upgrades. This saved hundreds of dollars throughout the year, allowing us to cover the remaining costs with local advertisers. Split the costs of flyers, share paid outreach and advertise both together. .

Marketing 154

Marketing Marketing Advertising Production 154

Nonprofit Marketing Guide

JANUARY 16, 2018

For those of us who have seen declining organic reach for a while now, this might just seems like a nail in the coffin for organic marketing via Facebook Pages. Naturally, we LOVE this kind of word-of-mouth marketing! However, a Facebook Group that you manage usually needs more attention than a Page does. Why should they care?

Public and Nonprofit Management 208

Public and Nonprofit Management Advertising Nonprofits Communication 208

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Marketing 160

Marketing Marketing Advertising Values 160

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Offer resources like counseling, stress management programs, and employee assistance programs.

Retention 233

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 233

Nonprofit Marketing Guide

NOVEMBER 17, 2014

As marketing manager at Communities Foundation of Texas , Claire Hodges is in charge of all of her organization’s digital needs, including updating and maintaining the website, print advertising, online advertising, online event registrations, etc. Check Google Analytics. Get Annual Report online.

Communication 172

Communication Advertising Nonprofits Education 172

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

Advertising 78

Advertising Marketing Marketing Foundations 78

Nonprofit Marketing Guide

AUGUST 5, 2014

Just about every nonprofit marketing consultant I know, yours truly included, ridicules the idea of “spray and pray” marketing, where you throw out as much stuff as you can at “the general public” and hope that some of it hits the right people. Instead, we tell you, be more refined and focused in your approach.

Advertising 193

Advertising Public and Nonprofit Management Marketing Marketing 193

Pam Moore

SEPTEMBER 18, 2016

Are you a digital or social marketer wanting to progress in your business and marketing career? Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.

Marketing 167

Marketing Marketing Foundations Advertising 167

Selfish Giving

DECEMBER 19, 2011

Is this cause marketing program really The Grinch dressed up like Santa? Unlike the dreaded Buckets for the Cure in 2010 , and, this past year, KFC’s crazy soda promotion for JDRF , this cause marketing promotion wasn’t connected to any menu items. Buckets had more paid advertising, including this TV ad.

Food 257

Food Foundations Health Environmental 257

Nonprofit Marketing Guide

NOVEMBER 7, 2018

You’ll help us answer questions like these: How effective do nonprofit communicators believe they are at achieving specific goals like community engagement and brand management? content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)? What’s your annual salary ?

Communication 192

Communication Advertising Nonprofits Values 192

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Let me know what you think about this list of marketing and communications objectives in the comments.

Communication 210

Communication Retention Nonprofits Advertising 210

Nonprofit Marketing Guide

NOVEMBER 3, 2014

Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close the achievement gap between lower- and upper-income youth nationwide. Go O’s!

Communication 210

Communication Public and Nonprofit Management Nonprofits Advertising 210

Bloomerang

APRIL 12, 2022

The museum had notes saved in their donor management software about the seating preferences for their major donors and that particular donor preferred their regular seat toward the front. Nonprofits use donor management software or a donor database to organize their donor data and ensure its accuracy. Let’s get started.

Management 118

Management Retention Production Fundraising 118

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now? Grab your seat right now.

Marketing 165

Marketing Marketing Foundations Community Development 165

Nonprofit Marketing Insights by GlobalOwls

JANUARY 8, 2023

Things to Consider Before Hiring a Digital Marketing Agency. Traditionally, marketing was done to advertise the business. Digital marketing is becoming more popular as time passes. This marketing can be done by a single experienced person, although agencies are preferable. It has had little influence in the past.

Marketing 139

Marketing Marketing Public and Nonprofit Management Advertising 139

Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2023

How AI Makes Social Media Marketing Easier For Your Business AI has revolutionized social media marketing, making it easier and more effective for businesses to engage with their target audience. Let’s delve into how AI makes social media marketing easier and more effective for businesses of all sizes.

Marketing 108

Marketing Marketing Advertising Collaborations 108

Bloomerang

JANUARY 14, 2025

QR code donations Another effective way to facilitate mobile giving, especially when donors interact with physical marketing materials, is through QR code donations. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Monitor campaign performance.

Nonprofits 105

Nonprofits Technology Food Management 105

Nonprofit Marketing Guide

DECEMBER 10, 2014

Now that these different kinds of donors have been identified, as retained, new and lapsed donors, the next step is to explore customization of your marketing communication to address specific needs of these identified segments. Somya Qureshi is the Marketing & Fundraising Ninja at NonprofitNinja.org. Lapsed Donors.

Communication 231

Communication Associations Advertising Leadership 231

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Global Talent Base, Global Challenges Yet managing a global team is not without its challenges. milesnla 2024-02-14T09:58:16-06:00 Programmatic Advertising for Nonprofits: The Ultimate Guide milesnla 2024-02-14T09:58:16-06:00 February 14, 2024 | 0 Comments When it comes to nonprofit marketing, efficiency is key.

Health 264

Health Public and Social Policy Public and Nonprofit Management Culture 264

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Beyond File Storage: Harnessing the Potential of Digital Asset Management for Modern Businesses The ability to maximize the potential of digital asset management (DAM) in today’s rapidly evolving digital environment has evolved into an essential component of successful enterprises.

Management 97

Management Retail Collaborations Advertising 97

Pam Moore

NOVEMBER 14, 2017

Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Unfortunately many business and marketing leaders think they can quickly hire a social media agency to generate some fast buzz and a viral video. Need some help with social media marketing?

Marketing 164

Marketing Marketing Advertising Technology 164