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How Global Talent Enriches a Global Health Organization

NonProfit Leadership Alliance

Vital Strategies, the New York-based public health nonprofit I’ve led for the past two decades, employs nearly 400 people in 16 countries. At Vital Strategies, we consider our global diversity to be our strength, and a powerful asset in our mission to reimagine public health for everyone. Did you enjoy this story?

Health 251
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Record Revenue, Double Digit Hike For GivingTuesday

The NonProfit Times

More than a third (36%) of all programmatic advertising revenues came from giving in the four days before GivingTuesday, said Adva Priso, chief digital strategy officer of Moore, refencing the firm’s client data. . & Canada Hubs in providing on-the-ground support to regional GivingTuesday leaders.

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Common Good Achieves B Corp Certification

NonProfit PRO

Health and happiness advertising agency Common Good has been granted B Corp status—a private certification of for-profit companies of social and environmental performance—by nonprofit B Lab.

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Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving

Conversely, KFC’s Buckets for the Cure with its major television and online advertising campaign is working hard to bring “pink&# supporters into the chicken coop. It doesn’t connect its unhealthy food with a health cause as KFC does. The key is that White Castle maintains its distance.

Marketing 233
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5 Ways to Increase Your Email Open Rates

Nonprofit Marketing Guide

List Health. We go deep into list health and engagement strategies in our upcoming webinar series on building and maintaining a healthy, engaged email list. Taking a content marketing approach to your email — instead of just an advertising approach — makes a huge difference in your email open rates.

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Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

Buckets had more paid advertising, including this TV ad. One thing I hated about Buckets was that KFC/Komen seemed to be thumbing its nose at people by serving some of their worst foods in pink buckets that supported a health cause. Unlike Buckets , this campaign wasn’t heavily promoted. SOS is nothing if not consistent.

Food 257
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Merging Nonprofit Organizations: What Nonprofit Leaders Need to Know

Nonprofit Fixer

Our sector was seeing a lot of change and competition from private equity-backed competitors with huge budgets to advertise and attract both clients and staff and there was a demand for adding service types that we did not have the staff or financial bandwidth to add. Karen is the former CEO of SMCN and COO of Cornerstone Montgomery.