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[Recordings] Earn a Certificate in Digital Marketing & Fundraising

Nonprofit Tech for Good

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

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Programmatic Advertising for Nonprofits: The Ultimate Guide

NonProfit Leadership Alliance

Programmatic advertising introduces automation into the nonprofit marketing process, saving your team valuable time and resources it can reallocate elsewhere. To help you get started with programmatic advertising, we’ll explain the basics, why it’s useful, and tips for successful implementation. What Is Programmatic Advertising?

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Moore Launches Dynamic Creative Optimization Solution for Hyper-Personalized Fundraising

NonProfit PRO

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” So… how does a nonprofit advertise successfully? . Create a layered advertising funnel. Luckily, a lot has changed.

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Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

Nonprofit Marketing Guide

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed.

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AI Fundraising vs. Wealth Screening: Which Strategy Wins for Your Organization?

Nonprofit Tech for Good

By Simon Yost , Founder of Glued Network — an AI fundraising leader who uses software to automatically identify your top donors and AI to find similar new ones. In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions.

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Five Logical Places to Outsource Comms When You Have the Budget

Nonprofit Marketing Guide

Advertising. Here’s why: Advertising on both Google and Facebook has become so complicated with all the different formats and bidding that it’s nearly impossible to take a casual approach to it and still be successful. Again, it will be both more efficient and more effective that way.