Remove Advertising Remove Food Remove Organizational Behavior
article thumbnail

How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

framed appeals do not differ significantly on persuasiveness in charity advertising.”. They have abundant food and drink. Organizational Behavior and Human Decision Processes, 59(3), 331-347 ; Konow, J. framed messages in charity advertising: Meta?analytic framed messages in charity advertising: Meta?analytic

article thumbnail

Dr. James explains the power of giving: why leading with a gift always wins

iMarketSmart

We’ll have great food and drinks and even a local band! Advertise for an entry-level “event coordinator” and also for an entry-level “fundraiser” with identical pay. Selfishly benevolent or benevolently selfish: When self-interest undermines versus promotes prosocial behavior. 16] Think about it. We would love to have you come.”