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Why White Castle’s Cause Marketing is Better than KFC’s

Selfish Giving

It began with this tweet from fellow cause marketer Steve Drake : White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. Who really did help their cause more?

Marketing 233
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The Future of Location-Based Cause Marketing Unfolds with CheckPoints

Selfish Giving

CheckPoints , a new iPhone application, allows you to check-in to retail locations and view advertised products. Just think of the potential for cause marketing. You check-in to a store and part of the advertised products featured are cause products. Maybe for a week in October “pink&# products are featured by Checkpoints.

Marketing 214
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Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

Should Share Our Strength , a national leader in anti-hunger programs, have a partnerhip with a fast food chain that sells mostly anti-nutritional foods that should be served to families with a side of Lipitor ? Is this cause marketing program really The Grinch dressed up like Santa? But there’s a nagging question for me.

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For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

And they’re all growing like crazy and can be used for cause marketing. While my focus is generally on how social media and cause marketing can work together, social gaming is an uncharted area for me. But he’s taught me a few things on how social gaming can be used for cause marketing.

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Book Review: Breakthrough Nonprofit Branding

Selfish Giving

Two ¼ page black and white national advertisements in USA TODAY , which has 3.3 You know from reading my blog that I’m a local, transactional cause marketer. And through the years I’ve grappled with how nonprofits can shift to truly transformative cause marketing. The prize is worth the visit. million readers.

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Email Marketing Strategies for Nonprofit Organizations

Nonprofit Marketing Insights by GlobalOwls

Email Marketing Strategies for Nonprofit Organizations Email marketing can help any Nonprofit, Charity or NGO to engage with potential donors and to nurture previous donors. Check out these tips and get started with email marketing for your Nonprofit. One of such tools is Respona.

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Marketing Fundraising Events: The Ultimate Checklist

Nonprofit Marketing Guide

Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. Marketing your fundraising event is a necessity to attract attendees. But the marketing process can feel overwhelming, especially since every detail matters when it comes to receiving donations. Guest Post by Kerri Moore of Booster.

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