Why White Castle’s Cause Marketing is Better than KFC’s
Selfish Giving
MAY 10, 2010
It began with this tweet from fellow cause marketer Steve Drake : White Castle is selling a hamburger and onion scented candle in their restaurants and online for ten bucks with proceeds (good luck finding out how much, but this article says the promotion will raise $50,000) going to Autism Speaks. Who really did help their cause more?
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