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Some examples of conventional marketing for nonprofits include: Television commercials: Large nonprofits such as Jude’s Children’s Hospital , or People for the Ethical Treatment of Animals (PETA) still have commercials that help promote their causes. Newspaper and magazine advertisements can be costly especially for notable names.
Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. But the premise of these events seemed odd. Consider SAP’s 2020 5 & 5 by 25 announcement.
By Jean O’Brien , founder of Digital Charity Lab , a socialenterprise that builds digital skills in non-profits and shares free learning resources. Facebook allows you to set up very granular and specific targeting, and many charity advertisers will work this way. What about the ethical implications of using Facebook?
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