Nonprofit Marketing Guide

JANUARY 18, 2012

Guest Post by Sherry Kirschenbaum, Media Manager at United Jewish Communities of MetroWest NJ. As senior writer/media manager at United Jewish Communities of MetroWest NJ (also known as UJC MetroWest), I am using the “mother” of all calendars, Chase’s Calendar of Events , to drive content for our monthly e-newsletter.

Leadership 165

Leadership Management Advertising Health 165

Nonprofit Marketing Insights by GlobalOwls

JANUARY 1, 2021

Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]. Nonprofits, NGOs, Social Enterprise also need to create and manage a strong brand. You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Branding is all about your public image.

Public and Nonprofit Management 145

Public and Nonprofit Management Social Enterprise Social Enterprise Nonprofits 145

NonProfit Leadership Alliance

JANUARY 3, 2023

Collaborate with nonprofit influencers. One of the best ways to get your content in front of new audiences is by collaborating with nonprofit influencers with significant viewership. According to NXUnite, there are hundreds of nonprofit panels featuring thought leaders in the sector.

Marketing 203

Marketing Marketing Collaborations Public and Nonprofit Management 203

NonProfit Quarterly

SEPTEMBER 11, 2024

Image: “One Sided” by Yvonne Coleman Burney/ www.artbyycolemanburney.com Editors’ note: This piece is from Nonprofit Quarterly Magazine ’s summer 2024 issue, “Escaping Corporate Capture.” In the essays that follow, three leaders consider the question in the areas of housing, climate work, and higher education. They offer solutions.

Public and Social Policy 134

Public and Social Policy Universities Nonprofit Administration and Development Public and Nonprofit Management 134

Nonprofit Marketing Guide

OCTOBER 18, 2018

Part of the challenge with answering the “what should we measure” and “what numbers should I pay attention to” questions for nonprofits is that it depends. Nonprofit communications teams work on some subset of these 12 goals: Community Engagement and Education Goals. Brand and Leadership Goals.

Recruitment 170

Recruitment Public and Nonprofit Management Education Education 170

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits.

Marketing 194

Marketing Marketing Participation and motivation Advertising 194

Nonprofit Marketing Guide

APRIL 24, 2017

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Tell us what you do in a typical day as a nonprofit communications pro.

Communication 120

Communication Public and Nonprofit Management Advertising Nonprofits 120

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. Google Grants can be a great fundraising option for almost all nonprofits. So what are Google Ad Grants ? Absolutely.

Public and Nonprofit Management 136

Public and Nonprofit Management Nonprofit governance and management Advertising Nonprofits 136

NonProfit Leadership Alliance

APRIL 1, 2024

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. This tailored approach can help all children thrive in educational settings and develop the skills they need to succeed in life.

Ethics 130

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 130

NonProfit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” How Big Tech Harms Social Justice and Equity For many nonprofits, social media platforms are vital communication tools with which to organize people and provide them with services and information.

Values 130

Values Public and Social Policy Race and Ethnicity Public and Nonprofit Management 130

Getting Attention

OCTOBER 27, 2014

Post YOUR open nonprofit marketing and communications positions here. Communications Specialist Public Health Informatics Institute (Atlanta, GA). Development & Communications Manager Opal Creek Ancient Forest Center! Director of Communications & Marketing Associate Education Pioneers (Flexible/Boston).

Nonprofit Administration and Development 68

Nonprofit Administration and Development Public and Nonprofit Management Marketing Marketing 68

Ann Green

SEPTEMBER 29, 2021

During this period of social distancing, it’s been especially hard for nonprofits like yours to communicate and feel connected to your donors. Luckily, the pandemic brought about more effective technology, providing your nonprofit with new ways of doing things, and you can leverage these tools in your virtual donor appreciation efforts.

Public and Nonprofit Management 173

Public and Nonprofit Management Participation and motivation Values Communication 173

Getting Attention

MAY 28, 2013

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Advertising Manager/Account Exec , Donor Digital (Washington DC or Berkley, CA). Director of Communications , Education Trust (Washington DC). Nonprofit Marketing Jobs—May 20, 2013.

Marketing 66

Marketing Marketing Public and Nonprofit Management Advertising 66

Getting Attention

FEBRUARY 9, 2015

Please post YOUR nonprofit marketing job here. Communications Associate Grantmakers for Education (Portland, OR). Communications Manager Northeast Sustainable Agriculture Working Group (NY metro area). Communications Manager Water Policy Center—Institute of California. Associate Director, Development Communications.

Communication 67

Communication Agriculture Public and Nonprofit Management Associations 67

NonProfit Hub

APRIL 23, 2015

When you’re advertising about volunteer opportunities, make sure to list the full details and write appealing copy around the position. Volunteers that are educated on the job they’re performing and the organization they’re helping are incredibly more likely to enjoy their experience, and to come back.

Management 60

Management Recruitment Public and Nonprofit Management Advertising 60

Nonprofit Megaphone

AUGUST 9, 2024

Google Ad Grants: The Ultimate Guide Since 2003, Google Ad Grants have been empowering nonprofits to communicate, recruit, fundraise, and more. These grants are a powerhouse tool that can supercharge a nonprofit’s progress toward its goals. Google Ad Grants provide up to $10,000 worth of ads per month to qualifying nonprofits.

Public and Social Policy 98

Public and Social Policy Public and Nonprofit Management Nonprofits Management 98

Nonprofit Megaphone

AUGUST 26, 2024

Google Ad Grants: The Ultimate Guide Since 2003, Google Ad Grants have been empowering nonprofits to communicate, recruit, fundraise, and more. The grants provide up to $10,000 worth of ads per month to qualifying nonprofits. In summary, they are a powerhouse tool that can supercharge a nonprofit’s progress toward its goals.

Public and Social Policy 98

Public and Social Policy Public and Nonprofit Management Nonprofits Management 98

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search.

Nonprofit governance and management 134

Nonprofit governance and management Public and Nonprofit Management Advertising Activism 134

NonProfit Quarterly

FEBRUARY 28, 2024

Thirteen years ago, fewer than a dozen digital news nonprofits led the charge to shift news to a nonprofit model. Now, there are more than 400 digital news nonprofits nationwide , supported by an ever-growing coalition of philanthropies that include the Walton charities.

Public and Social Policy 136

Public and Social Policy Environmental Public and Nonprofit Management Philanthropy 136

Bloomerang

NOVEMBER 7, 2017

Consider this: When people think about making a charitable gift, they often think of the familiar, more well-known, well-publicized nonprofits. Sometimes multiple nonprofits are serving the same population with variant programs. Nonprofit startups struggle to attract investment, no matter how creative or effective they may be.

Disaster Relief 78

Disaster Relief Public and Nonprofit Management Recruitment Nonprofits 78

Bloomerang

MAY 15, 2024

Conversely, a toxic, dysfunctional, or low-performing board can destroy your nonprofit. To successfully manage your board, you need to do three things: Determine exactly what you expect of them from the beginning. Young Nonprofit Professionals groups. Advertising in your newsletter or website. What motivates you?

Participation and motivation 102

Participation and motivation Public and Nonprofit Management Nonprofit governance and management Leadership 102

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. For example, many charities like churches and synagogues will pay a stipend for educational programming. Help the organization apply for, qualify for, and manage its Google for Nonprofits.

Fundraising 134

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 134

Stanford Social Innovation Review

OCTOBER 3, 2022

Our work studying local social networks, developing local social networking software, and experimenting with local social networks in partnership with local governments, nonprofits, and media has revealed a potential solution: networks that are values-driven, closely moderated, trusted, and local.

Nonprofit governance and management 122

Nonprofit governance and management Governance Participation and motivation Values 122

Care2

JUNE 21, 2013

How leading nonprofits use benchmarks to optimize their campaigns. At Blackbaud, Dennis has managed the Strategic Services Practice, comprised of consultants in Business Analytics, Design & Information Architecture, Deployment Services and Agency Services.

Public and Nonprofit Management 56

Public and Nonprofit Management Nonprofit Administration and Development Advertising Universities 56

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 31, 2022

Also, please reach out to your local waste management company to inquire about services they may provide which could be of assistance. It can even give your packaging and advertising a unique look that will help your business to stand out from the competition. Carpool or take public transportation.

Environmental 52

Environmental Energy Public and Nonprofit Management Advertising 52

Nonprofit Marketing Insights by GlobalOwls

JUNE 19, 2023

Teenagers who choose an alternative educational path have the chance to get practical experience and start their professions early. Teenagers may also tailor their educational experiences thanks to alternative education’s flexibility, combining their academics with other responsibilities and pursuing a variety of interests.

Education 52

Education Education Entrepreneurship Participation and motivation 52

Nonprofit Fixer

JULY 14, 2021

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Many nonprofits are looking for options to engage board members in fundraising without requiring direct solicitation. Only a few of these options involve directly asking for money.

Fundraising 75

Fundraising Fundraising Nonprofit Administration and Development Public and Nonprofit Management 75

Nonprofit Megaphone

SEPTEMBER 28, 2023

In the vast and often overwhelming landscape of nonprofit funding, smaller organizations frequently find themselves navigating the shadows of larger, more established entities. Grants for nonprofits are among the most valuable sources of funding available, but also often among the most competitive. And the best part?

Nonprofit governance and management 52

Nonprofit governance and management Foundations Public and Nonprofit Management Nonprofits 52

The Agitator

JULY 27, 2009

And indeed, given that marketers are spending billions on online advertising, still without knowing a whole lot about what works, the reward could be huge to the research company with the most convincing mousetrap. So it got me wondering about the state of competition in the nonprofit marketplace.

Public and Nonprofit Management 53

Public and Nonprofit Management Medical Advertising Universities 53

Nonprofit Marketing Blog

DECEMBER 20, 2012

“Then they gave me another account, which was public broadcasting. This was the first time public broadcasting had hired an advertising agency to build audience. And she was applying what I thought of as marketing to Sesame Street, which is education. Nonprofits are by contrast product-driven, not market-driven.

Public and Social Policy 53

Public and Social Policy Public and Nonprofit Management Social Enterprise Social Enterprise 53

Nonprofit Megaphone

NOVEMBER 4, 2022

Many nonprofit organizations search for ways to cut costs in a down economy. A marketing industry adage puts it this way, “When times are good, you should advertise. When times are bad, you MUST advertise.”. Why Marketing Matters to Nonprofit Organizations. in healthcare and higher education organizations.

Values 52

Values Marketing Marketing Nonprofit governance and management 52

Nonprofit Marketing Insights by GlobalOwls

MAY 18, 2024

Leverage Content Marketing: Utilizing content marketing is essential for SaaS businesses to educate their audience, establish authority in their industry, and drive traffic to their websites. Develop blog posts, e-books, case studies, and videos that tackle the challenges faced by your target customers.

Marketing 52

Marketing Marketing Advertising Production 52

Nonprofit Marketing Insights by GlobalOwls

AUGUST 27, 2023

Enterprise resource planning (ERP) and customer relationship management (CRM) are just two of the many areas that Microsoft Dynamics excels in. This flexible platform equips firms with a single method of handling a wide range of tasks, from accounting and supply chain management to marketing and customer care.

Marketing 52

Marketing Marketing Advertising Participation and motivation 52

NonProfit Hub

NOVEMBER 22, 2016

Cause Camp is Nonprofit Hub’s annual conference, bringing the best and the brightest from both the for-profit and nonprofit sectors, to inspire, educate and transform nonprofits of all shapes and sizes, from all over the world. He began working with nonprofits full-time about 15 years ago. It was hardcore.

Public and Nonprofit Management 48

Public and Nonprofit Management Nonprofit governance and management Philanthropy Universities 48

Nonprofit Marketing Insights by GlobalOwls

JULY 13, 2024

Focus on creating content that educates, entertains, or solves problems for your audience. Develop a content calendar to ensure regular publication and maintain engagement with your audience. Consider incorporating social media advertising into your strategy. Google still loves helpful content.

Marketing 52

Marketing Marketing Food Advertising 52

Bloomerang

MAY 7, 2021

Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on finding potential supporters for your nonprofit organization. Chad will review the best practices in fundraising prospect identification and provide practical tips for how small nonprofits can maximize their network. Public data. of the U.S.

Public and Nonprofit Management 120

Public and Nonprofit Management Foundations Fundraising Fundraising 120

Care2

JUNE 17, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It’s called “ Communicating with Congress: How the Internet Has Changed Citizen Engagement.”

Public and Social Policy 31

Public and Social Policy Public and Nonprofit Management Advertising Fundraising 31