Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Nonprofit Tech for Good

FEBRUARY 12, 2020

What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Doing either will likely get your domain blacklisted as a spammer and by not using an email marketing service , you won’t be able to track the success of your email campaigns.

Marketing 145

Marketing Marketing Nonprofits Fundraising 145

Nonprofit Marketing Guide

NOVEMBER 13, 2019

I asked Nonprofit Marketing Guide contributor Antionette Kerr to tackle this problem for us and here’s what she found. The sites mentioned in this blog provide images AND will educate you in the process. ” Transgender people are appearing more often in advertisements and mass media. ” It’s quick.

Nonprofits 276

Nonprofits Advertising Communication Food 276

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Well-written and visually-compelling content also has the power to educate and spark change and in the process, build trust and credibility in your organization.

Marketing 80

Marketing Marketing Advertising Nonprofits 80

Selfish Giving

FEBRUARY 29, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget. SellCo sent us a draft contract to sign.

Law 147

Law Advertising Charitable Organizations Activism 147

Selfish Giving

JUNE 21, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] that is conducting a charitable sales promotion in which it will advertise that it is donating to Charity Corp. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Advertising Public and Social Policy Activism 147

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 15, 2022

How to Get into Digital Marketing Without a College Degree? Digital Marketing is a profession that you can teach yourself. While a college degree might give you an advantage when applying for digital marketing jobs, it’s still possible for you to get a job without a degree. See how to get started. Learn the basics online.

Marketing 101

Marketing Marketing Advertising Education 101

Bloomerang

JANUARY 14, 2025

QR code donations Another effective way to facilitate mobile giving, especially when donors interact with physical marketing materials, is through QR code donations. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience.

Nonprofits 103

Nonprofits Technology Food Management 103

Nonprofit Marketing Guide

JUNE 9, 2020

In email marketing, it’s easy to create segments based on users’ activity, such as whether they open or click on your emails. The advertising tools within each platform typically give you more details. The first rule of creating engaging content is to know WHO you are trying to engage. What are their problems and concerns?

Advertising 190

Advertising Education Education Activism 190

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] Our company is conducting its first ever cause marketing campaign. The regulations are also intended to help ensure that charities actually receive the funds in accordance with the advertised terms of the promotion.

Law 147

Law Advertising Non-Profits Charitable Organizations 147

Nonprofit Marketing Guide

OCTOBER 18, 2018

Nonprofit communications teams work on some subset of these 12 goals: Community Engagement and Education Goals. Raising awareness of our issues to educate people on our cause. ” Let’s say the communications strategies you use run from blogging to PR to paid advertising and more. Brand and Leadership Goals.

Recruitment 170

Recruitment Public and Nonprofit Management Education Education 170

Nonprofit Tech for Good

DECEMBER 20, 2023

retro digital marketing and fundraising strategies are making a comeback as evidenced by high engagement on social media and in email. Social media started as a community building and storytelling tool, then evolved into hyper-focused marketing and advertising tool, and will now will revolve back to its roots.

Marketing 94

Marketing Marketing Fundraising Fundraising 94

Get Fully Funded

MARCH 6, 2023

But is it really worth that $100 to promote and attach your name to Suzie’s multilevel marketing opportunity? So you’re not asking them for a straight-up donation, even though you should educate them about your organization in some way and hopefully add them to your list of supporters. Probably not!) Other fun ideas. Cocktail party.

Fundraising 130

Fundraising Fundraising Advertising Nonprofits 130

Stanford Social Innovation Review

SEPTEMBER 15, 2022

Most of those who belong to the BoP live outside the formal economy and face unmet needs in basic areas such as food, financial services, and education. Examples include microcredit, affordable mobile phones, low-cost health care and education products, and mobile banking. Use Aspirational Narratives.

Production 124

Production Non-Profits Education Education 124

Stanford Social Innovation Review

JANUARY 30, 2024

By Claire Dunning In early 1926, Cafritz Construction placed an advertisement in The Washington Post celebrating the speed with which their “Life-time Homes” were selling in the Petworth neighborhood of Washington, DC. This particular advertisement included a list of reasons why Cafritz homes were so popular. As historian N.D.B.

Philanthropy 134

Philanthropy Public and Social Policy Advertising Universities 134

NonProfit Leadership Alliance

APRIL 1, 2024

In this section, let’s explore how AI can revolutionize social work practices in three key areas: elder care, mental health support for veterans, and education for children on the autism spectrum. This tailored approach can help all children thrive in educational settings and develop the skills they need to succeed in life.

Ethics 130

Ethics Curriculum and Teaching Nonprofit Administration and Development Health 130

Selfish Giving

AUGUST 21, 2019

For cause marketing however we have a much higher commitment to allow a partner to use our brand in order to sell a product or service, $250k min. Is the company donating advertising? Minimums can include other valuable assets, like donated advertising, social media mentions, etc. Social media promotion? check all that apply).

Non-Profits 145

Non-Profits Advertising Values Nonprofits 145

Bloomerang

AUGUST 22, 2024

Here are some ideas: Swag in favor bags Name and logo included in advertising Name included in program In-person signage or digital banners for particular area of underwriting (e.g., Or maybe it’s an in-kind educational program you can deliver for them. More advertising? How will you reach more at this event than at past events?

Advertising 114

Advertising Psychology Values Philanthropy 114

Nonprofit Marketing Insights by GlobalOwls

JANUARY 1, 2021

You need to know how to market that cause in a way that people will actually want to help. Keep this story close to your marketing strategy since it’s the heart of your project. Get Serious About Your Branding and Marketing. A lot of new nonprofit organizations make the mistake of thinking the cause will market or brand itself.

Public and Nonprofit Management 145

Public and Nonprofit Management Social Enterprise Social Enterprise Nonprofits 145

Bloomerang

MARCH 10, 2023

The Marketing or Community Relations Department has business and branding objectives. They may be seeking inroads into a particular market, and perhaps your constituents represent that market. They may be looking for employee education and enrichment options with which your staff may offer expertise.

Homelessness 124

Homelessness Foundations Values Advertising 124

Get Fully Funded

DECEMBER 9, 2024

As a fundraising or marketing professional, you likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. You might ask supporters directly for their opinions on potential CTA language or use your digital marketing tools to conduct A/B tests.

Environmental 52

Environmental Advertising Activism Marketing 52

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Bloomerang

OCTOBER 23, 2023

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Fundraisers use danger messages because marketing data often—though not always—shows they’re highly effective compared with positive messages.

Advertising 116

Advertising Philanthropy Marketing Marketing 116

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. Educating the Public and Advocating about issues and informing the public about issue areas. You can only advertise domains that you own and that you submitted to Google. So what are Google Ad Grants ?

Public and Nonprofit Management 136

Public and Nonprofit Management Nonprofit governance and management Advertising Nonprofits 136

Stanford Social Innovation Review

OCTOBER 18, 2023

And in many countries, women compose the majority of the informal workforce, through occupations like domestic and home-based workers, street vendors, market traders and waste-pickers. Women’s position in the labor market is already less favorable than men’s in any country you look at. Within this situation, women suffer further still.

Public and Social Policy 145

Public and Social Policy Governance Law Technology 145

Ann Green

SEPTEMBER 29, 2021

Craig Grella is a Content Marketer at Salsa Labs , the premier software for growth-focused nonprofits that combines CRM and engagement software with embedded best practices, machine learning, and world-class education and support. In his role, he serves thousands of nonprofits and advocacy organizations across the U.S.

Public and Nonprofit Management 173

Public and Nonprofit Management Participation and motivation Values Communication 173

NonProfit Leadership Alliance

MAY 23, 2024

You had to become acquainted with fundraising strategies, marketing initiatives, strategic plans, and all of the behind-the-scenes aspects of how organizations run. You can make yourself more valuable and marketable as a professional when you focus on growing and learning as an individual. How can you make this choice?

Leadership 130

Leadership Nonprofits Retention Nonprofit Leadership 130

Nonprofit Marketing Insights by GlobalOwls

MAY 2, 2023

Social media marketing for nonprofits can be tricky. With limited volunteers and small budgets, several nonprofits aren’t able to “invest” in paid social media advertising. Still, social media is one of the best marketing channels for philanthropic organizations. The answer is simple.

Non-Profits 98

Non-Profits Charitable Organizations Collaborations Marketing 98

Nonprofit Marketing Insights by GlobalOwls

JANUARY 26, 2022

LinkedIn is becoming a Content Powerhouse with many opportunities to build a strong following, organic, and via paid advertising. Educate your employees on how to get the best out of LinkedIn. Be mindful of your Marketing Collateral , stand out, be specific and on-brand. Not all your employees or colleagues are marketers.

Non-Profits 145

Non-Profits Production Social Enterprise Social Enterprise 145

Nonprofit Tech for Good

MAY 18, 2020

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Informing and educating the public by attracting new visitors to blog posts, videos, and PDF resources. If you only serve one city, don’t advertise to the whole country. . What is the Google Grant?

Nonprofit governance and management 134

Nonprofit governance and management Public and Nonprofit Management Advertising Activism 134

Nonprofit Marketing Insights by GlobalOwls

MARCH 27, 2022

See how Nonprofits can get the most out of Pinterest Marketing. Pinterest enables you to pin articles you want to return to reading later, making this social network attractive to marketers. Pinterest is going to launch an advertisement option that will hit the demands of the target audience. Getting extra traffic.

Nonprofits 98

Nonprofits Activism Advertising Marketing 98

Candid

APRIL 11, 2023

In return, the nonprofit will provide advertising and publicity opportunities to help the company reach and engage their event’s audience. As such, your nonprofit will first need to showcase itself as a viable partner that can provide meaningful value and marketing outcomes to corporate sponsors in exchange for their support.

Fundraising 98

Fundraising Fundraising Values Production 98

Nonprofit Marketing Insights by GlobalOwls

APRIL 15, 2023

According to the Global NGO Technology Survey, 87% of the nonprofits surveyed worldwide use social media, and 53% of nonprofits spend money on social media advertising. You need a high-quality social media program to achieve your goals in a fiercely competitive market. Set goals that are specific, measurable, relevant, and achievable.

Recruitment 98

Recruitment Nonprofits Advertising Children 98

Nonprofit Marketing Insights by GlobalOwls

JANUARY 20, 2022

Even higher education institutions offer free online courses in myriad subjects but they don’t advertise them. . Regardless, your style is the one that gives you comfort when you find yourself at home resting, streaming entertainment, or entertaining others. Take a Class. The class helps you gain knowledge and seek inspiration.

Non-Profits 111

Non-Profits Social Enterprise Social Enterprise Construction 111

Nonprofit Tech for Good

APRIL 3, 2022

For example, many charities like churches and synagogues will pay a stipend for educational programming. Ask any businesses you know with an email newsletter or other marketing budgets to promote the organization 1 or 2 times a year. Inquire about affiliate marketing. Don’t be pushy, it can backfire. Miscellaneous.

Fundraising 134

Fundraising Fundraising Public and Social Policy Nonprofit Administration and Development 134

NextAfter

DECEMBER 14, 2022

For context, here are the two test versions: Megan Toscano, Director of Performance Marketing at charity: water, connected with me to provide more context to the test and further share her experience not only in testing & optimization for online fundraising, but her perspective having worked in the for-profit sector for much of her career prior.

Non-Profits 92

Non-Profits Advertising Education Education 92

Bloomerang

JUNE 26, 2023

Advertising and marketing have recognized this for decades. I know, this can sound pretty basic, but there are a lot of organizations out there that haven’t tapped into this form of marketing and dare I say, fundraising. Why Merchandise Makes Sense People support what they know. million in the United States alone.

Production 97

Production Law Fundraising Fundraising 97