Nonprofit Marketing Guide

FEBRUARY 29, 2012

Kivi and I regularly lace our nonprofit marketing jokes with terms like “capacity building” and “impacting youth,” which says a lot about us as marketing geeks with a high-concept (!) Examples of how JG generates BIG LAUGHS: I typed “creative marketing” and the JG translated this to: “ restructure intensive metrics.”

Marketing 190

Marketing Marketing Advertising Nonprofits 190

NonProfit Leadership Alliance

JANUARY 3, 2023

One of the best ways to maximize your ROI on outreach is to cultivate your digital presence through marketing. While digital marketing is usually associated with the for-profit world, your social impact organization has just as much to gain from having a strong online identity. Collaborate with nonprofit influencers. Wrapping Up.

Marketing 202

Marketing Marketing Collaborations Public and Nonprofit Management 202

Nonprofit Marketing Guide

NOVEMBER 8, 2018

And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . It can include everything from free flyers posted on bulletin boards to paid advertising in print and remarketing ads on social media.

Communication 208

Communication Public and Nonprofit Management Advertising Nonprofits 208

Selfish Giving

JULY 29, 2010

Educated and influential among friends and family. Forrester’s “wait and see&# findings on location-based marketing (LBM) are not new. Forrester’s “wait and see&# findings on location-based marketing (LBM) are not new. Educated mavens. Mostly male. You can check out the executive summary here.

Marketing 189

Marketing Marketing Retail Education 189

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 235

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 235

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. 70% of petition signers continue to open educational emails six months later) Change in behavior (e.g.,

Communication 208

Communication Retention Nonprofits Advertising 208

Nonprofit Marketing Guide

NOVEMBER 17, 2014

As marketing manager at Communities Foundation of Texas , Claire Hodges is in charge of all of her organization’s digital needs, including updating and maintaining the website, print advertising, online advertising, online event registrations, etc. Download any new news clips of CFT and Educate Texas in the news.

Communication 171

Communication Advertising Nonprofits Education 171

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

Advertising 83

Advertising Recruitment Nonprofits Healthcare 83

Nonprofit Marketing Guide

MARCH 16, 2015

Marketers, Fundraisers, etc – We Need More Days! years, starting out as a marketing intern while in graduate school. Today I am meeting with an advertiser to talk about the performance of our online campaign, on VisitPhilly.com, and check in on options for this year. Kelly Murphy. She has been with the Museum for over 2.5

Communication 202

Communication Public and Nonprofit Management Education Education 202

Getting Attention

MAY 8, 2014

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. To educate the community about an important cause.

Marketing 94

Marketing Marketing Recruitment Advertising 94

Selfish Giving

SEPTEMBER 11, 2009

Listen Up (Also includes a link to an excellent post on “paper icons&# by Paul Jones over at the Cause-Related Marketing ). Read about our most recent program here: Phantom Gourmet Cooks-Up Cause Marketing Success. Because unlike other kinds of marketing they pay for, this one is free. It’s powerful advertising.

Retail 164

Retail Advertising Marketing Marketing 164

Nonprofit Marketing Guide

SEPTEMBER 16, 2011

Does $9,500 or even $40,000 of advertising spend per month sound alluring? Above and beyond learning the Adwords system you’ll first need to find out if search based advertising is going to work for your organization. Search marketing means that you’ll need to target search terms, or specific keyword phrases commonly typed into Google.

Non-Profits 184

Non-Profits Advertising Finance Nonprofit Leadership 184

Pam Moore

JANUARY 17, 2018

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know!

Public and Social Policy 164

Public and Social Policy Advertising Marketing Marketing 164

Nonprofit Marketing Guide

NOVEMBER 3, 2014

Nancy Levesque serves as Director of Marketing Communications and directs the marketing communications initiatives of the National Summer Learning Association (NSLA), an organization whose mission it is to close the achievement gap between lower- and upper-income youth nationwide. In 2014 we partnered with the U.S. Go O’s!

Communication 207

Communication Public and Nonprofit Management Nonprofits Advertising 207

Nonprofit Marketing Guide

JANUARY 22, 2019

My educated guess was wrong. This suggests that less effective nonprofits should try additional strategies beyond the top four (permission-based marketing, content marketing, event and experience marketing, and relationship marketing), such as general advertising or partner and alliance marketing.

Advertising 145

Advertising Culture Education Education 145

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Manufacturing 167

Manufacturing Advertising Marketing Marketing 167

Nonprofit Marketing Insights by GlobalOwls

APRIL 19, 2022

Digital Marketing for Higher Education: the Basic. Digital marketing for higher education has brought about a significant change in how and where we advertise. Why DIGITAL Marketing? Digital marketing has been on the rise since the dawn of broadband internet. Check out the basics below.

Education 52

Education Education Marketing Marketing 52

Nonprofit Tech for Good

FEBRUARY 12, 2020

What looks good on a mobile device often looks even better on desktop and laptop computers, and all email marketing services offer responsive email templates. Doing either will likely get your domain blacklisted as a spammer and by not using an email marketing service , you won’t be able to track the success of your email campaigns.

Marketing 145

Marketing Marketing Nonprofits Fundraising 145

Nonprofit Marketing Guide

SEPTEMBER 8, 2014

Rebecca DeLuca is a Marketing and Communications Intern at the Boston University School of Social Work. Here is her typical day: Before 8:00 am: I’m a part-time marketing and communications specialist, so my day starts a little later than others. Today, my first major project is to complete two advertisements for the School.

Communication 204

Communication Public and Nonprofit Management Universities Nonprofits 204

Nonprofit Marketing Guide

DECEMBER 18, 2014

Guest Post by Sean King of Youth Education in the Arts (YEA!). The marketing team did not want to adversely impact fundraising plans that were underway, so a strategy was implemented to target new donors who normally would not be reached by traditional means. a non-profit organization based in Allentown, Pa.

Collaborations 190

Collaborations Non-Profits Education Education 190

Pam Moore

OCTOBER 18, 2016

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others. Content marketing is no different.

Advertising 167

Advertising Foundations Leadership Law 167

Nonprofit Marketing Guide

NOVEMBER 13, 2019

I asked Nonprofit Marketing Guide contributor Antionette Kerr to tackle this problem for us and here’s what she found. The sites mentioned in this blog provide images AND will educate you in the process. ” Transgender people are appearing more often in advertisements and mass media. ” It’s quick.

Nonprofits 275

Nonprofits Advertising Food Communication 275

Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. It’s empowerment, inspiration, education and the list goes on. SoundCloud.

Marketing 113

Marketing Marketing Foundations Leadership 113

Nonprofit Marketing Guide

OCTOBER 17, 2016

Carina also manages the public relations, website, and social media marketing for the Foundation. Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Time to refuel! – 4:00 p.m. After 4:00 p.m.

Communication 179

Communication Public and Nonprofit Management Universities Advertising 179

Selfish Giving

FEBRUARY 29, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts UBIT [Coming Soon!] We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget. SellCo sent us a draft contract to sign.

Law 147

Law Advertising Activism Charitable Organizations 147

Selfish Giving

JUNE 21, 2020

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] that is conducting a charitable sales promotion in which it will advertise that it is donating to Charity Corp. UBIT affects traditional corporate sponsorships (e.g., $X

Law 147

Law Advertising Public and Social Policy Activism 147

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 15, 2022

How to Get into Digital Marketing Without a College Degree? Digital Marketing is a profession that you can teach yourself. While a college degree might give you an advantage when applying for digital marketing jobs, it’s still possible for you to get a job without a degree. See how to get started. Learn the basics online.

Marketing 101

Marketing Marketing Advertising Education 101

Nonprofit Marketing Guide

DECEMBER 1, 2011

Guest Post by Robyn Mendez, Marketing Manager for Convio. They also are more educated and more technologically dependent than previous generations. Pepper your print advertising & communications with QR codes. Does your organization look to Gen Y for support? What’s important to Gen Y?

Values 178

Values Technology Recruitment Advertising 178

Nonprofit Tech for Good

JUNE 1, 2023

This is the tenth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Well-written and visually-compelling content also has the power to educate and spark change and in the process, build trust and credibility in your organization.

Marketing 73

Marketing Marketing Advertising Nonprofits 73

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Big difference. It's a promise delivered.

Foundations 167

Foundations Leadership Values Production 167

Selfish Giving

DECEMBER 4, 2019

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements Contract Issues [Coming Soon!] Our company is conducting its first ever cause marketing campaign. The regulations are also intended to help ensure that charities actually receive the funds in accordance with the advertised terms of the promotion.

Law 147

Law Advertising Non-Profits Charitable Organizations 147

Nonprofit Marketing Guide

JUNE 9, 2020

In email marketing, it’s easy to create segments based on users’ activity, such as whether they open or click on your emails. The advertising tools within each platform typically give you more details. The first rule of creating engaging content is to know WHO you are trying to engage. What are their problems and concerns?

Advertising 186

Advertising Education Education Activism 186

Nonprofit Marketing Insights by GlobalOwls

JUNE 12, 2023

Social Media Advertising: Targeting Strategies to Reach Ideal Audience Generating optimal results through social media advertising is an art. Social media is an amazing marketing tool to enhance your brand awareness, connect with your target audience, and generate leads. Add A Face To Your Advertisements 3.

Advertising 52

Advertising Production Values Collaborations 52

Getting Attention

MAY 28, 2013

Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Advertising Manager/Account Exec , Donor Digital (Washington DC or Berkley, CA). Chief Marketing Officer , Conservation International. Creative Electronic Marketing Consultant (Part-time) , Hour Children.

Marketing 66

Marketing Marketing Public and Nonprofit Management Advertising 66

Nonprofit Marketing Guide

JANUARY 18, 2012

When I came on 15 months ago, the Chief Marketing Officer asked me to start thinking about a revamp to freshen things up. This month we will have two articles, one focusing on the impact of our teen leadership programs and the other speaking to I AM ABLE, a brand-new advertising campaign in the local Jewish newspaper.

Leadership 163

Leadership Management Advertising Health 163