article thumbnail

5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” So… how does a nonprofit advertise successfully? . Create a layered advertising funnel. Luckily, a lot has changed.

article thumbnail

12 Communications Strategies for Nonprofits

Nonprofit Marketing Guide

GENERAL ADVERTISING is the placement of content into online, print, and broadcast channels meant to reach a targeted or general audience, rather than specific individuals. It can include everything from free flyers posted on bulletin boards to paid advertising in print and remarketing ads on social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shifting power: How the Ford Foundation’s DEI commitment is transforming culture and impact 

Candid

We removed unnecessary educational requirements that might have limited our applicant pool and no longer assumed elite universities had the best talent. We advertised open roles on websites and platforms serving diverse communities, expanding our reach beyond our usual channels.

Culture 98
article thumbnail

9 Essential Nonprofit Management Skills & Development Tips

NonProfit Leadership Alliance

Developing Paid Advertising Skills Paid advertising, and Google Ads in particular, is a powerful tool for nonprofits to increase visibility, drive donations, and promote programs. Advertising skills can complement organic outreach efforts such as social media and email marketing, creating a well-rounded digital marketing strategy.

article thumbnail

Objectives for Your Nonprofit Communications Plan

Nonprofit Marketing Guide

As a refresher, common goals — the broad outcomes you seek via communications — include engaging your community to keep people inspired and active in your work, raising awareness of issues to educate people on your cause, advocating on your issues, brand building/reputation management, and fundraising from individuals.

article thumbnail

4 Digital Marketing Tips for Social Impact Organizations

NonProfit Leadership Alliance

It’s the hub for your original educational content, so it’s a natural place to release campaign-related content. The company awards qualified 501(c)(3)s with $10,000 of premium advertising space every month for no charge. Wrapping Up.

Marketing 203
article thumbnail

Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Nonprofit Marketing Guide

The sites mentioned in this blog provide images AND will educate you in the process. ” Transgender people are appearing more often in advertisements and mass media. There are some free and low-cost stock photography tools out there so organizations can’t hide behind the budget. ” It’s quick. It’s easy.