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The Social Impact Investment Mirage

Stanford Social Innovation Review

Corporations have jumped on the social impact entrepreneurship bandwagon full hog, often sponsoring pitch contests with promises of cash prizes and commitments to champion women or BIPOC-led companies in their advertising. But the premise of these events seemed odd. Consider SAP’s 2020 5 & 5 by 25 announcement.

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Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]

Nonprofit Marketing Insights by GlobalOwls

Nonprofits, NGOs, Social Enterprise also need to create and manage a strong brand. You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Collaborate easier. Branding sounds like something strictly for big businesses. That’s a lot for a single group to take on.

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The Nonprofit’s Guide to TikTok

Nonprofit Tech for Good

Now, for-profit companies, influencers, and nonprofits alike are using TikTok to spread information, advertise, and raise funds for causes. Further, the platform has collaborated with several nonprofits to create hashtag challenges through the TikTok For Good initiative. Your nonprofit can create these challenges independently as well.

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Newsletter: Lessons from NPR's Fact-Checking of Water.org's Super Bowl Ad

Selfish Giving

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner? Carol Cone herself. my guess is 3."

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Cause Camp 2021 Speaker Line-Up

NonProfit Hub

“If you’re not already preparing for the changes coming to advertising attribution (particularly on Facebook) then you need to get started. Inovo is a global consulting firm that helps purpose-driven leaders with innovative and profitable business models to pursue social change.

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How to get more followers for your LinkedIn company page [13 simple tips]

Nonprofit Marketing Insights by GlobalOwls

LinkedIn is becoming a Content Powerhouse with many opportunities to build a strong following, organic, and via paid advertising. Get Free Stock Photos for your Nonprofit, NGO or Social Enterprise. 5 Great Team Collaboration Tools for Non-Profits. How to see your LinkedIn followers on your LinkedIn company page.

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SEO for Branding: How to Increase Branded Traffic

Nonprofit Marketing Insights by GlobalOwls

This will, in turn, help you cut unneeded advertising expenses, implement the most successful branded keywords and local information, and recognize top-performing channels where you reach the vast majority of your local audience. Collaborate with relevant influencers. Get Free Stock Photos for your Nonprofit, NGO or Social Enterprise.